Collections

self17
Michael Brooks

The ingredients of ‘good’ curationI think great curation comes down to five key elements that span the processes of searching, selection and contextua

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requi

“It's so simple, yet makes such a difference. Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel imp

design3
Michael Brooks
creative writing2
Michael Brooks

Saunders describes reading student novels that churn their wheels endlessly, stuck in exposition, no escalation in sight. I’ve written a lot of stuff

Anna Juul on embracing the run-on sentence:My biggest literary sin is probably that I don’t like full stops, in fact I don’t use them at all if I can

non-fiction writing2
Michael Brooks
reading2
Michael Brooks

Bloom. Western Canon

copywriting3

how to write clearly

Michael Brooks

Run an article through the four-part musicality test. It’s no guarantee of clarity, but clear and intriguing writing tends to do well on all measures.

Timbre is that unique sound quality of an instrument bestowed by the wood or metal chosen. Articles have timbre too. Writers imbue their creations wit

To make an article more inviting, gently: Divide sections using subtitles Vary paragraph length Vary the tone with asides and snappers Use inte

Worldbuilding87
Sarah Drinkwater

Yatú: Head of Fiction is Norm. Head of Reality is me.  (USB club job titles the co-founders gave themselves)

Aesthetics23
Zachary Roush

warm minimalism

Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of