Collections

self12
Michael Brooks

The essence of life is that it’s challenging. Sometimes it is sweet, and sometimes it is bitter. Sometimes your body tenses, and sometimes it relaxes

The mismatch between past and present doesn’t seem trivial to me — if the “you” of today can so blithely disregard the “you” of yesterday, then it fol

Why do you want to shut out of your life any uneasiness, any misery, any depression, since after all you don't know what work these conditions are doi

“Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like books that are now written

design2
Michael Brooks
creative writing1
Michael Brooks

Saunders describes reading student novels that churn their wheels endlessly, stuck in exposition, no escalation in sight. I’ve written a lot of stuff

non-fiction writing2
Michael Brooks
reading2
Michael Brooks

Bloom. Western Canon

copywriting3
Michael Brooks

Run an article through the four-part musicality test. It’s no guarantee of clarity, but clear and intriguing writing tends to do well on all measures.

Timbre is that unique sound quality of an instrument bestowed by the wood or metal chosen. Articles have timbre too. Writers imbue their creations wit

To make an article more inviting, gently: Divide sections using subtitles Vary paragraph length Vary the tone with asides and snappers Use inte

Worldbuilding87
Sarah Drinkwater

Yatú: Head of Fiction is Norm. Head of Reality is me.  (USB club job titles the co-founders gave themselves)

Aesthetics23
Zachary Roush

warm minimalism

Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of