Michela Frecchiami

The thing when designing - especially B2B tools in particular - is that there are so many guardrails and constraints to consider. This is where true creativity shines! Rather than thinking of designing within constraints as a boundary, I think we should embrace it.

Satisfaction does not come from money, rewards, status or praise; it comes from impressing yourself. Mistaking the former for the latter is a source of enormous misery.

Julie Zhuo

Concepting is not just executing requirements

A checklist of requirements is not a design; it's a recipe for mediocrity. Design is about critical thinking. It’s about the things you decide NOT to include. Great designers know how to strategically question requirements, say no, and prioritize what really matters. The first step is to have a clear und

Design matters because it helps us solve problems, think creatively, understand the world around us, develop empathy, and be critical. Just as you would hire an architect when building a house, design plays an important role in creating functional, beautiful, and meaningful solutions in all aspects of life.

Ben Shih

When someone offers you a challenge, don’t think of all the reasons why you can’t do it. Instead, say, ‘Yes!’ Then figure out how you’ll get it done.” This is the foundational principle for leading with a yes. — Tom Greever

Availability doesn’t mean being ready

The first design management role you have might be because you’re handed the opportunity: there is a need, the manager left/got fired, or something else. Availability does not wait for you to be ready. It asks you to give a direct answer if you will say yes to the call of duty². When I took on the responsibility