Max Beauroyre

People don’t trust marketing claims. They trust the experience. The product is the first touchpoint, the daily interaction, the thing that either creates emotional attachment or zero attachment at all. The product is the brand.

In that same Strategy essay, I tried to show why strategy - a diagnosis (there is an opening for a financial software company that helps customers save time and money), a guiding policy (“For every product we build, and everything we do, the goal is always, ‘How can we save more time for customers?’”), and coherent actions (all of the specific... See more

Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.

Agriculture was a tremendous invention – it got people fed and freed them to do many things. But agriculture – taken to the extreme in the pursuit of profit leads to a sick and obese population and industrialized farms with little regard for the environment or animals. And in response to that, we now have amazing artisanal and healthy food choices... See more

“there was a loud and clear desire (1) to consolidate even more parts of the finance stack and (2) for Ramp to be that consolidation partner.”

Maybe businesses need to find a different role model than a casino. It’s not hard to think of a few examples.

So let me close with a wild idea.

Perhaps they can design web apps to serve people—instead of controlling, manipulating, and surveilling them. After all, many businesses once thrived with that simple formula. It’s not too late to return to... See more

passion without boundaries will lead you to burnout.

Trump needs the stock market to go up and the bond market to remain calm. If stocks go down or yields spike, there is no celebration of strong 401ks or low mortgage rates. Markets are his scoreboard. That’s how he measures whether this TV show is working. And currently, it’s not working.

It’s extremely difficult these days for young people to become homeowners. If you have extremely strict zoning laws and restrictions on building more housing, it’s good for the boomers, whose properties keep going up in value, and terrible for the millennials. If you proletarianize the young people, you shouldn’t be surprised if they eventually... See more