Max Beauroyre
@maxbeauroyre
Max Beauroyre
I’m so sick of everyone saying that. That just means it wasn’t personal to you, but it was personal to me. It was personal to a lot of people. What’s so wrong with being personal anyway? Whatever else anything is, it ought to begin by being personal.
Personal Business | Are.na Editorial
most businesses don’t last forever, and they don’t need to.
Anu • The Generational Business Trap
Accept the entropy and the ephemeral nature of operating in a given entity
- Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.
- You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,
Kyle Poyar • ICP marketing done right
If everything is becoming television, and everything on television is trying to become gambling, then the end point is not hard to see: On every screen, a casino.
Plus, MCP only addresses context portability, not memory. I’ll repeat - the accumulated history of interactions, the learned preferences, the refined understanding of each user—that's not portable. And that's where the real lock-in lives.
Without discipline, spontaneity is just distraction.
Back in the 1980s, he told me, consulting firms were useful. Thanks to the corporate raiders of that era and the loosening of antitrust laws during the Reagan administration, acquisitions became the hot new trend, as big companies began acquiring other big companies. That meant that employees were going to be fired. Integrating two company cultures... See more
I think the more likely outcome in B2B will be that point solutions – software products that do one thing – are more at risk from integrated platforms that can more easily bundle point solutions into their platform, making their whole offering more valuable as they do.