I call this process parallel construction. A new Versailles built on cleared ground, next to a landscape that needed tending, not replacing. The old system left to decay. The new one uncontained, growing, passing more and more cost to the consumer. Neither one serving the people who actually live on the land.
process
Outcomes
Craft
Anxiety of incompetence : my skills are devalued and i have to learn new ones
Anxiety of irrelevance : people might not relate to, value, or think about me
Anxiety of uncertainty : I don’t know what the future holds and it feels fickle
A generalization of what people feel when thinking about AI
The Semrush AI Visibility Index report predicts that AI search traffic will surpass traditional search by 2028, meaning your product reputation is going to be surfaced before any of your brand marketing campaigns. So please… start investing into your product brand NOW.
10. SEO is mostly about good habits
Successful SEO strategies are built on being relentless and disciplined. This means:
Updating content frequently to keep it fresh.
Manually adding internal links to everything you publish.
One way to do that is to ask what would be good ideas for someone else to explore. Then your subconscious won't shoot them down to protect you.”
Opus 4.5 delivers clean, natural-sounding writing, but I’m sticking with Sonnet 4.5. It’s faster and more honest, and whatever differences there are in the writing quality on a word-by-word level are minor enough that I don’t feel compelled to switch. I’m still all-in on the Anthropic ecosystem for writing, but this release isn’t for me