Matthew Giampetroni

People buying premium or even super-premium like to justify every dollar by a return on investment. Premium means pay more, get more in functional benefits. Luxury is elsewhere: it signals the capacity of the buyer to transcend needs, functions, or objective benefits.

The research shows that companies that are more proactive in their internal resource allocation generate a higher ROA than those that are more conservative.

There is also evidence that companies that are good at internal capital allocation are also effective at external allocation

markets—these sublime machines that synthesize beliefs and aggregate them into prices—instantiate a secularized version of the sacred

You can’t charge a premium price for giving people what they expect, and you won’t ever have break-out products that way—the kinds of products that people line up around the block for.

Bernard himself continuously expresses that ‘creating desire’ is the most important part of what they are doing at LVMH

People on the outside sometimes wonder why businesses with so few traditional assets seem to require so much financing. Well, they  are  accumulating assets: users are the new assets, and their  use  is what you’re out to monetize.Whatever your business model is, acquiring users is the new building factories. 

A pseudosecret is a narrative about a next-order effect within your company its path towards world domination, and the future you believe in. It’s not the most obvious narrative, but is often the most important.