Matthew Giampetroni
@matthewgiampetroni
Matthew Giampetroni
@matthewgiampetroni
Bernard himself continuously expresses that ‘creating desire’ is the most important part of what they are doing at LVMH
the best stories to tell are the ones that have been told over and over again, and the stories of competitive mimesis and of deification followed by scapegoating are the oldest and best of all
Beyond deliberately architecting the people who surround you, the best way to control your mindset is to “own” the way you speak to yourself, what sports psychologists call your “self-talk”
It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction.
the first and most important goal of an attention diet should be to consciously limit the number of distractions we’re exposed to
