Matthew Giampetroni

The frenetic build-up of bubbles and their violent collapse provides some of the purest examples of the mimetic process—they crystallize fear, hope, hype, overconfidence, or under-confidence

I think of as each of us having built up an intangible asset over the previous chapters of our lives, a distributed reservoir of credibility that is held in trust by your friends, mentors, and former colleagues. Your task is now to convert that intangible asset into a tangible asset

Pseudosecrets allow people to:

1. Feel like they know a secret about your company (Even better if you can make an investor think they figured this out themselves vs. being told).


2. Be able to combat doubters in a way that feels intellectually dominant and non-obvious.


3. Paint a narrative that makes the upside future that you believe in feel closer to a

markets—these sublime machines that synthesize beliefs and aggregate them into prices—instantiate a secularized version of the sacred

Execution at each core inflection point of a business enables continual narrative growth, and pseudosecret belief vs. erosion and doubt because in the end, narratives and pseudosecrets only accrue value to their relevant companies if they eventually become truths.

Every bubble begins with something real, which inspires entirely too much fakery