Matthew Giampetroni

In the very early-stages of a company, especially during a fundraise, narratives rule everything and pseudosecrets are the dominant way to build a narrative.

you demonstrated excellent curation ability,  and that’s a high-status thing to have

Your primary objective should thus be to maintain the right filters for people and ideas so that the delicate ecosystem in your head is as resilient and flexible as possible

Curation is a form of positional scarcity that we get whenever there’s an abundance of choice of something, and the average consumer needs help finding what they’d specifically like

As the bubble grows in scope, the contradiction becomes more visible, leading to a third common characteristic of bubbles: the bifurcation of viewpoints into totally-

positive or totally-negative

Every bubble begins with something real, which inspires entirely too much fakery

in a world with infinite information and opportunity, you don’t grow by  knowing or doing more ,  you grow by the ability to correctly focus on less

Bernard himself continuously expresses that ‘creating desire’ is the most important part of what they are doing at LVMH