Matthew Falla
@matthewfalla
Matthew Falla
I don't want to manage knowledge. I want to live it.
Joan Westenberg • I deleted everything. | Joan Westenberg
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
Schmarzo Economic Digital Asset Valuation Theorem determines the value of a data asset based on its reuse across multiple use cases. It states that a data asset’s value increases the more it is reused across multiple use cases and that if the data is “curated” and governed correctly, this reuse comes at near zero marginal cost.
My thinking goes to – what new product experiences are uniquely enabled by generative AI or LLMs as a form factor? Or which existing products that solve a need can be made 100x better? I’m reminded of just *how* mobile-native Uber, Snapchat, and Instagram were – they simply couldn’t exist in a previous paradigm.
Aashay Sanghvi • 4 questions on AI
Redefining Human-Centered AI Design: Why Traditional Design Approaches Fall Short in the New…
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