Matilda

To step into the stream of any social network, to become immersed in the news, reactions, rage and hopes, the marketing and psyops, the funny jokes and clever memes, the earnest requests for mutual aid, for sign ups, for jobs, the clap backs and the call outs, the warnings and invitations—it can feel like a kind of madness. It’s unsettling, in the... See more

Still, I think something more fundamental has been lost for all of us as social media has evolved. It’s harder to find the spark of discovery, or the sense that the Web offers an alternate world of possibilities. Instead of each forging our own idiosyncratic paths online, we are caught in the grooves that a few giant companies have carved for us... See more

I do not want to be in the business of manipulating your split-second attention.

Search engines — the window into the web for many people — top their results with pages containing thousands of words of auto-generated nothingness, perfectly optimized for search engine prominence and to pull in money via ads and affiliate links while simultaneously devoid of any useful information.

Social networks have become “the web” for many... See more