Mathew Lowry
Loving how simple this image is from @sari’s presentation on Sublime. Contrasting it with my equivalent personal content strategy pipeline, I’m forcibly reminded of that YouTube parody “If Microsoft designed the iPod packaging”
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
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