Mary Martin

This suggests that the linear relationship between plausibility and hippocampal activity observed in the Weiler et al. study may not hold for the entire spectrum of plausibility. Instead, extremely implausible events may be associated with decreased hippocampal activity (relative to less implausible events), as observed in the current study where... See more

competitive intelligence is about the here and now—capturing and analysing information about an organisation's external landscape, which includes the activities of customers, competitors, distributors, technological trends, and prevailing market conditions. It typically has its sights set on the immediate future, up to five years ahead. It also... See more

In recent years, neuroimaging has provided evidence to suggest that imagining the future relies on much of the same neural machinery as remembering the past. One hypothesis that such findings motivate is that memories must be reactivated in order to extract the information needed to “flesh out” detailed simulations. Indeed, if simulations involve... See more