Marta Pyr

“The most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect's wall of indifference.”

“I think of beauty as an absolute necessity. I don’t think it’s a privilege or an indulgence, it’s not even a quest. I think it’s almost like knowledge, which is to say, it’s what we were born for. I think finding, incorporating and then representing beauty is what humans do. With or without authorities telling us what it is, I think it would exist... See more

And at the same time though, I do think that there’s been a serious decline in the quality of things that we build and a kind of disposability to the world. This is what really saddens me and it goes back to beauty and the way that that interweaves with writing and AI. We got so good at making stuff in China that if your shirt doesn’t hold up,... See more

Write in a way that lets you refine your thoughts about the things that matter. Write to experience what you care about in higher resolution—write to enhance your feeling of aliveness

Design (furniture, lighting, collectibles) will continue to grow its market share and position in contemporary culture as the creative class in cultural capitals seek new avenues of exclusivity. We see design replace the waning power of the art market and culture, and the over-saturation of fashion (partly due to TikTok, Instagram, and new media)... See more