Marta Pyr

But these top-down, willpower-heavy systems sucked the joy from everything , even the theoretically thrilling bits, leaving no room for spontaneity, or the rhythms of inspiration, or my shifting moods.

An easy way to think about this is many are constantly eating a form of cultural Big Mac every day, while Michelin-quality food is just a click away, but essentially invisible because it requires a tiny amount more work. They don’t even know they’re doing this, how this affects their mind, or what they’re missing.

Write in a way that lets you refine your thoughts about the things that matter. Write to experience what you care about in higher resolution—write to enhance your feeling of aliveness

“The most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect's wall of indifference.”