Mark Fishman

Because you can see, even more clearly with the distance, the theory of attention that underpinned the iPhone: that with these calm and capable devices in our pockets, we would ourselves become calmer and more capable. That we would master what cognitive scientists call executive functioning — the ability to mentally plan, organize our working... See more

The community-input process is disastrous for two broad reasons. First, community input is not representative of the local population. Second, the perception of who counts as part of an affected local community tends to include everyone who feels the negative costs of development but only a fragment of the beneficiaries.

So many of these social-media conflicts involve the amplification of other content—the best example here is the quote tweet. An amplification of something you disagree with will create awareness and act as a signal. But that signal will likely recruit members from both sides of the conflict. It may have the intended effect of creating pressure on... See more

If office occupancy never recovers, downtown areas will experience an extended ice age. Emptier offices will mean fewer lunches at downtown restaurants, fewer happy hours, fewer window shoppers, fewer subway and bus trips, and less work for cleaning, security, and maintenance services. This means weaker downtown economies and less taxable income... See more

So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?