Mark Fishman

So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?

The goal, of course, is to eventually remove carbon at the cheapest per-ton price possible, but simply paying for efficiency is not necessarily the fastest way to get there. The history of American technology policy helps demonstrate why. In the 1950s and ’60s, the United States promised to purchase the fastest semiconductor from any company that... See more

The community-input process is disastrous for two broad reasons. First, community input is not representative of the local population. Second, the perception of who counts as part of an affected local community tends to include everyone who feels the negative costs of development but only a fragment of the beneficiaries.