Mark Fishman

But, then, ultimately, we get to this somewhat stark moment of conviction – a decision without certainty but with some level of instinct and belief. The work you’ve done is a big input, but then, I find there’s something else, too. It’s some combination of understanding, excitement, experience, gut, and fear. And this process repeats throughout our... See more

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This idea—that by committing to buy a product early, you can help bring it to market faster —was first pioneered in the field of medicine. In 2010, a set of donors committed $1.5 billion to buy doses of a vaccine for Streptococcus pneumoniae before it had been invented. That “advanced market commitment,” as it’s called, spurred the rapid invention... See more