Mark Fishman

The #1 riskiest assumption is building something people don’t want.

We earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations from our members, and in aspiring to meet those expectations, we are held accountable to creating something you love and use.

STEPN allows you to earn crypto from walking, jogging, and running. They’ve gamified fitness with a “Move to Earn” model (Play to Earn with extra steps) where the app is able to track your exercise similar to Strava or Map My Run, then reward you with crypto for completing activities.

The community-input process is disastrous for two broad reasons. First, community input is not representative of the local population. Second, the perception of who counts as part of an affected local community tends to include everyone who feels the negative costs of development but only a fragment of the beneficiaries.

In short, when a private company raises less capital at lower valuations, employees have the chance for more upside if the company succeeds.