Mark Fishman

So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?

The past several years have been characterized by higher and higher private company valuations, which, when the public markets for tech companies reset over the past few months, left venture capital investors that had invested in later stage private rounds in the red on these investments. In other words, not dissimilar from the issues that... See more