Mark Fishman

Your job, really, is to find people who love you for reasons you hardly understand, and to love them back, and to try as hard as you can to make it all easier for each other."

STEPN allows you to earn crypto from walking, jogging, and running. They’ve gamified fitness with a “Move to Earn” model (Play to Earn with extra steps) where the app is able to track your exercise similar to Strava or Map My Run, then reward you with crypto for completing activities.

Raising awareness and pushing back or calling others out might be righteous at times, but it also means generating engagement for yourself or your cause and the thing you dislike. There’s a constant risk/reward calculus we’re asked to make before posting, and the problem is that the deck is stacked against us. We take the prompt, we play the role,... See more

The #1 riskiest assumption is building something people don’t want.