🤓 User research for consumer tech startups
🧠Innovation in social systems
Someone once asked me recently if I had any advice on how to predict the future when I wrote about social and technological trends. Sure , I said. My advice is that predicting the future is impossible, so the best thing you can do is try to describe the present accurately . Since most people live in the past, hanging onto stale narratives and... See more
Good decisions require lots of quiet time alone in your head, maybe sitting on the couch thinking or going for a walk. It rarely looks like work, which means your coworkers have to trust you when you’re doing it.
People used to choose the destination first. But now, for many, the home is the destination. People seem a bit more agnostic about where and when they’re traveling as long as they can find a big place with space to stay with family and friends.
An MVP is a basic early version of a product that looks and feels like a simplified version of the eventual vision. An MVT, on the other hand, does not attempt to look like the eventual product. It’s rather a specific test of an assumption that must be true for the business to succeed. In an MVP, you try to simulate the entire car. In an MVT, you... See more