🤓 User research for consumer tech startups
🧠Innovation in social systems
Tokens may represent a net positive for consumers by reducing switching costs between platforms (incentives for early adopters). Low switching costs increases the emphasis on building good products that retain users.
Four questions to ask about a platform (web2 or web3)1. Why do people come?2. Why do people stay?3. Why do people share?4. Why do people pay?It’s okay if people come for tokens, but it shouldn’t be the (only) reason that they stay.
Nervous about joining an early stage startup? Let's talk about risk. There are two types of risk: job risk and career risk. People think they are the same. They aren't. They are very different.