This idea—that by committing to buy a product early, you can help bring it to market faster —was first pioneered in the field of medicine. In 2010, a set of donors committed $1.5 billion to buy doses of a vaccine for Streptococcus pneumoniae before it had been invented. That “advanced market commitment,” as it’s called, spurred the rapid invention... See more
What’s easy to overlook is that networks and trust compound like any other asset, and every time you switch jobs or careers you reset the clock to some degree.
Tokens may represent a net positive for consumers by reducing switching costs between platforms (incentives for early adopters). Low switching costs increases the emphasis on building good products that retain users.