Mark Fishman

Digital platforms used to bring our physical lives online, but now that we have uniquely digital experiences and relationships, we don’t have products that let us successfully bring those offline.

So many of these social-media conflicts involve the amplification of other content—the best example here is the quote tweet. An amplification of something you disagree with will create awareness and act as a signal. But that signal will likely recruit members from both sides of the conflict. It may have the intended effect of creating pressure on... See more

The community-input process is disastrous for two broad reasons. First, community input is not representative of the local population. Second, the perception of who counts as part of an affected local community tends to include everyone who feels the negative costs of development but only a fragment of the beneficiaries.

Minimum Viable Testing involves identifying hypotheses you have about a market and creating tests that only focus on those hypotheses, not the long-term vision, the customer’s opinions, company or product building. This method forces you to be even more minimal in your initial tests, so that you can save time and have higher accuracy on your... See more