Mark Fishman

Minimum Viable Testing involves identifying hypotheses you have about a market and creating tests that only focus on those hypotheses, not the long-term vision, the customer’s opinions, company or product building. This method forces you to be even more minimal in your initial tests, so that you can save time and have higher accuracy on your... See more

Because you can see, even more clearly with the distance, the theory of attention that underpinned the iPhone: that with these calm and capable devices in our pockets, we would ourselves become calmer and more capable. That we would master what cognitive scientists call executive functioning — the ability to mentally plan, organize our working... See more

I don’t want to know about the roadmap, I want to know how we got there. How are we segmenting the market? Where do we play? Where do we want to play? Who do we beat and why? Who do we lose to and why? What is our plan for relevant differentiation, for creating a moat, for sustainable competitive advantage? How are we optimizing each piece of the... See more