Mark Fishman

Minimum Viable Testing involves identifying hypotheses you have about a market and creating tests that only focus on those hypotheses, not the long-term vision, the customer’s opinions, company or product building. This method forces you to be even more minimal in your initial tests, so that you can save time and have higher accuracy on your... See more

Someone once asked me recently if I had any advice on how to predict the future when I wrote about social and technological trends. Sure , I said. My advice is that predicting the future is impossible, so the best thing you can do is try to describe the present accurately . Since most people live in the past, hanging onto stale narratives and... See more

This idea—that by committing to buy a product early, you can help bring it to market faster —was first pioneered in the field of medicine. In 2010, a set of donors committed $1.5 billion to buy doses of a vaccine for Streptococcus pneumoniae before it had been invented. That “advanced market commitment,” as it’s called, spurred the rapid invention... See more

We don't necessarily need to constantly interact with people “around” us on the web. The sensation of being in the quiet companionship of someone else, like reading next to them in a cafe, is what we're missing. The sense of ambiently sharing space – of being co-present – while engaged in other activities is a staple of shared public spaces that

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Speed and efficiency are the promise of modernity. But speed and efficiency are all destination and no journey. And it is journey that gives life meaning.