Mark Fishman

The goal, of course, is to eventually remove carbon at the cheapest per-ton price possible, but simply paying for efficiency is not necessarily the fastest way to get there. The history of American technology policy helps demonstrate why. In the 1950s and ’60s, the United States promised to purchase the fastest semiconductor from any company that... See more

STEPN allows you to earn crypto from walking, jogging, and running. They’ve gamified fitness with a “Move to Earn” model (Play to Earn with extra steps) where the app is able to track your exercise similar to Strava or Map My Run, then reward you with crypto for completing activities.

So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?

Tailoring language to avoid scrutiny predates the Internet. Many religions have avoided uttering the devil’s name lest they summon him, while people living in repressive regimes developed code words to discuss taboo topics.

By building out their social elements (which are coming after the game is more fleshed out), STEPN has the opportunity to build the first fitness app for non-athletes. It feels meaningful that they went with the name “STEPN” instead of “RUN’N.” It’s for casual use, not necessarily for athletes.