Mark Fishman

Tailoring language to avoid scrutiny predates the Internet. Many religions have avoided uttering the devil’s name lest they summon him, while people living in repressive regimes developed code words to discuss taboo topics.

By building out their social elements (which are coming after the game is more fleshed out), STEPN has the opportunity to build the first fitness app for non-athletes. It feels meaningful that they went with the name “STEPN” instead of “RUN’N.” It’s for casual use, not necessarily for athletes.