Mark Fishman

When the office is a place, there is a physical connection to colleagues. When the office becomes a group chat punctuated by Zoom all-hands meetings, switching jobs is practically as easy as logging out of one Slack account and logging into another.

Trust has to be earned, and it’s mostly earned through firsthand observation over time, when people watch you under a variety of circumstances. Even when you have a track record at other companies, trust is doled out in small doses when you’re a new face.

Tokens may represent a net positive for consumers by reducing switching costs between platforms (incentives for early adopters). Low switching costs increases the emphasis on building good products that retain users.