Digital platforms used to bring our physical lives online, but now that we have uniquely digital experiences and relationships, we don’t have products that let us successfully bring those offline.
This idea—that by committing to buy a product early, you can help bring it to market faster —was first pioneered in the field of medicine. In 2010, a set of donors committed $1.5 billion to buy doses of a vaccine for Streptococcus pneumoniae before it had been invented. That “advanced market commitment,” as it’s called, spurred the rapid invention... See more