By building out their social elements (which are coming after the game is more fleshed out), STEPN has the opportunity to build the first fitness app for non-athletes. It feels meaningful that they went with the name “STEPN” instead of “RUN’N.” It’s for casual use, not necessarily for athletes.
So many of these social-media conflicts involve the amplification of other content—the best example here is the quote tweet. An amplification of something you disagree with will create awareness and act as a signal. But that signal will likely recruit members from both sides of the conflict. It may have the intended effect of creating pressure on... See more