🤓 User research for consumer tech startups
đź§ Innovation in social systems
- gives ownership to users, incentivizes them to stay and invest moreCons of “social tokens”- puts pressure on creators to continue delivering value for token holders (akin to an “early IPO”)
Someone once asked me recently if I had any advice on how to predict the future when I wrote about social and technological trends. Sure , I said. My advice is that predicting the future is impossible, so the best thing you can do is try to describe the present accurately . Since most people live in the past, hanging onto stale narratives and... See more
Tokens aren't a silver bullet that make a product or business viable. In fact, tokenization creates its own set of challenges. For example, if you want stable recurring revenue, you can't rely on a tokenized membership model – this would require consistent sales of a token rather that consistent member dues.
Digital platforms used to bring our physical lives online, but now that we have uniquely digital experiences and relationships, we don’t have products that let us successfully bring those offline.