Maria Carolina Suarez

He told me that when Coke came to Canada, they took the same television ads, the same print ads, and they applied it broadly across Canada. The ad execs (who were probably based in Toronto) probably said, “If it works here, it’ll work everywhere.”

No.

It didn’t work in Quebec because people didn’t connect with it. The cultures were vastly different.

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Community building has been a core part of internet functionality since the very first sites. For most of us, our first use of the internet was jumping into a community. The difference now is that Web3 allows all communities to launch, manage and grow native online economies together that enrich the lives of a broader stakeholder group than ever be... See more