Maria Carolina Suarez

He told me that when Coke came to Canada, they took the same television ads, the same print ads, and they applied it broadly across Canada. The ad execs (who were probably based in Toronto) probably said, “If it works here, it’ll work everywhere.”

No.

It didn’t work in Quebec because people didn’t connect with it. The cultures were vastly different.

LEGO" is derived from the Danish phrase "leg godt", which translates to "play well"

Why Crypto?

I discovered crypto through community events that ignited a sense of possibility. Working across industries sharpened my ability to recognize where infrastructure falls short, and blockchain quickly felt like the missing piece that could actually address those gaps. Growing up between Colombia and the U.S., and later working globally,