Maria
@mariab
Maria
“Data only tells you what was.
It doesn’t account for what could be.”
I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
Dan Frommer • The Scott Sternberg guide to building emotional brands
Words shape our ideas, how we see the world, and how we relate to one another. As design teacher and researcher Anne Galloway says:
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
“Language doesn’t just make things—it assembles, cobbles together, entire worlds and all the relations within.”
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
Nicole Fenton • Words as Material
The strategist of tomorrow won't be the smartest person in the room. They'll be the person who knows how to shape the room. And that room will include machines.
zoe scaman • The Work
