Marcel Mairhofer

In this world we have two kinds of knowledge. One is Planck knowledge, the people who really know. They’ve paid the dues, they have the aptitude. And then we’ve got chauffeur knowledge. They’ve learned the talk. They may have a big head of hair, they may have fine temper in the voice, they’ll make a hell of an impression. But in the end, all they... See more

Step 1: Onboard first-time crypto users seamlessly through familiar Web2 constructs

Checklists don’t help you if you’re stupid about the checklist. You’re just not going to use it.

Step 3: Educate the user in the product and off platform.

Then, for each project you're considering, place a checkmark next to the value that it has a high likelihood of fulfilling. 

For many, that list will include Knowledge, Adventure, Fame, Power, Money, Exercising Talent, and Human Connection.