Best definition of brand I've ever seen. In a world where everything is becoming commoditized, understanding what makes a brand is key. h/t @ThisIsSethsBlog

by far, my absolutely favourite slide in the @untitledmapapp pitch deck inspired by aka stolen from:

Why @obsdmd is 100% user-supported and not backed by VC investors: 1. We want to stay small, we don't need to hire lots of people 2. We follow strict principles that we do not want compromise 3. Our users are happy to support us, we don't need VC money Obsidian will not exist… Show more

Our brains come preset to look at life up close. Don't forget to zoom out.