Maeve O'Neill

@maeve0neill

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Pushing those messages in its marketing, coupled with the ongoing communications on platforms like Nintendo Direct, will serve it well.”

Like many gaming companies, Nintendo loves to keep secrets and excite its fan base when it has those all enticing announcements to make. Which is why Nintendo Direct has been one of its more successful brand... See more

Dani Gibson • How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand

Nintendo channel to speak with fans

The previous misconception of a male gamer playing alone in his mancave for hours on end is now dead

Courtside Ventures • Why Video Games are the Next Big Social Network

- Examples of GSK - this is the most comprehensive brand guidelines we’ve seen in the health category.

St John's Ambulance - introduces the two types of copy to help you write — talking to the head and the heart.

BlueCross - one of the biggest problems with strategy in healthcare is we make the language too complicated. The list of words to avoid

“But this doesn’t stop with its identity, products, or game characters. Nintendo has one of the most recognizable sonic brands – the coin block ‘ping‘, the Mario theme music, Mario and Luigi’s annoyingly squeaky voices, Yoshi’s half-pony half-hoover snort. They all contribute to building a sense of distinctiveness around the Nintendo brand, which... See more

Dani Gibson • How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand

Sonic identity as differentiation

Gaming has evolved beyond the screen to become a lifestyle activity, blending seamlessly into daily routines.

In Saudi Arabia, six in ten gamers report eating or drinking while playing, and both markets indicate high engagement with platforms such as YouTube and Twitch for consuming such content.

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Part of their daily routine, they eat or drink while they play

Not only does it produce games such as Mario and Animal Crossing, it creates long standing franchises that adults remember playing as children and want to share with their own kids. As Ben Bilboul, the chief executive officer of Karmarama and managing director of Accenture Interactive, explains, its approach to marketing “has that Disney factor“.

“N... See more

Dani Gibson • How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand

Ninento positioning

96% of London’s prostitutes are migrants, as are 60% of its carers. This is London, Judah insists: multitudinous and multi-ethnic. Or – less an assertion of truth than an expression of incredulity – This is London?

This Is London by Ben Judah review – the truth about a capital city utterly transformed

From a review of a book called this is London: https://www.theguardian.com/books/2016/jan/20/this-is-london-by-ben-judah-review

Is merch a measure of loyalty?

Physical loyalty

Excellent deck on Loyalty: https://www.canva.com/design/DAGN7J_nJVY/2UxTMdSgSFFUuTswZE84Cg/view#37

Another great one: https://www.canva.com/design/DAFhzRGKIMM/_eJB8ai9WQjhGf0y1A42tQ/view?utm_content=DAFhzRGKIMM&utm_campaign=designshare&utm_medium=link&utm_source=viewer#77

Wow, nice, but we want a Saudi store and more support for the Arabic language!

Mario Kart World – الإعلان الرسمي (Nintendo Switch 2)

Gamers treated like an afterthought by Nintendo