Maeve O'Neill
@maeve0neill
Maeve O'Neill
@maeve0neill
Ninento positioning
Gamers treated like an afterthought by Nintendo
Nintendo marketing channels
Nintendo channel to speak with fans
From a review of a book called this is London: https://www.theguardian.com/books/2016/jan/20/this-is-london-by-ben-judah-review
Sonic identity as differentiation
Is merch a measure of loyalty?
Physical loyalty
Excellent deck on Loyalty: https://www.canva.com/design/DAGN7J_nJVY/2UxTMdSgSFFUuTswZE84Cg/view#37
Another great one: https://www.canva.com/design/DAFhzRGKIMM/_eJB8ai9WQjhGf0y1A42tQ/view?utm_content=DAFhzRGKIMM&utm_campaign=designshare&utm_medium=link&utm_source=viewer#77&nb
... See morePart of their daily routine, they eat or drink while they play