Maeve O'Neill
@maeve0neill
Maeve O'Neill
@maeve0neill
Gamers treated like an afterthought by Nintendo
Part of their daily routine, they eat or drink while they play
Nintendo marketing channels
Nintendo channel to speak with fans
Sonic identity as differentiation
Ninento positioning
Is merch a measure of loyalty?
Physical loyalty
Excellent deck on Loyalty: https://www.canva.com/design/DAGN7J_nJVY/2UxTMdSgSFFUuTswZE84Cg/view#37
Another great one: https://www.canva.com/design/DAFhzRGKIMM/_eJB8ai9WQjhGf0y1A42tQ/view?utm_content=DAFhzRGKIMM&utm_campaign=designshare&utm_medium=link&utm_source=viewer#77&nb
... See more- Examples of GSK - this is the most comprehensive brand guidelines we’ve seen in the health category.
St John's Ambulance - introduces the two types of copy to help you write — talking to the head and the heart.
BlueCross - one of the biggest problems with strategy in healthcare is we make the language too complicated. The list of words
... See more