Mack

Self improvement is killing your aura (do this instead) https://t.co/Ddgo0ZOuza

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

you don’t belong in a box. your dreams can outgrow your resume. you don’t need to dice yourself up into bite-sized, palettable pieces. your work is more than a showroom. you are more than the sum of your parts. you have nothing to prove.

your website can feel like a home you inhabit, slowly. a garden of growing things. an evolving ecosystem. a gift... See more

Unfortunately, if you want to do new things, you'll face a force more powerful than other people's skepticism: your own skepticism. You too will judge your early work too harshly. How do you avoid that?

My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it,... See more