Luis Carranza Perales

lorecraft is the first truly internet-native school of management and organizational thinking

Tokenomics in the Web3 sense is about injecting an economic life into that commons, so the lore can evolve faster to greater effectiveness. Good lore should shed lies and bullshit fast, and identify, test, and stabilize truths for as long as they remain valid. Tokenomics can potentially enable that, the way clear land-title regimes can unleash... See more

Lore has a great deal of resemblance to, and overlap with, marketing, but is primarily a paradigm for managing the insides of an organization (to the extent there is an inside to such things as loose communities and ecosystems)

The headless brand loosely accords with the tradition of philosopher Umberto Eco’s ‘open work’. In his book of that name, Eco draws on avant garde artistic and literary tendencies in the mid-twentieth century to figure cultural artefacts as open propositions that are actively completed by their intermediaries (performers, publishers) and their... See more