Luc Cheung

Choosing a Style

Once you know what topic you’re going to cover, you need to find a style that’s working that fits you.

Don’t just do whatever you want here, and don’t just copy over what style has worked on YouTube or Instagram. TikTok has a vibe you want to tap into, and if you don’t do that you’ll have a hard time getting picked up by the... See more

I’m thinking about how malleable the world is, and how easy it is to forget that. The world has, many times throughout history, reconfigured itself around strong visions.

Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that... See more

How to convince people to join your startup

I actually researched and covered this in a previous issue, so go read that post. Here’s the high-level summary of what you need to get right:

1. Captivating vision —Make it easy for candidates to visualize what you are building toward and to feel like their work will be meaningful.


2. A++ early team —The best

... See more