Luc Cheung

as Jeff always noted, you can make micro-adjustments in the long run to tweak the profit leaks. For some really large, heavy items, you can tack on shipping surcharges or just remove them from qualifying for Prime. These days, some items in Amazon are marked as "Add-on items" and you can only order them in conjunction with enough other items such... See more

Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort... See more

These are the three necessary criteria for a great ferment: great ingredients, the proper environment, and patience. Without them, you will fail to create something funky and wonderful. With them, your creativity is the only constraint.

What makes fermentation so magical is that the most important ingredient is the one you can’t control: the... See more

I’m thinking about how malleable the world is, and how easy it is to forget that. The world has, many times throughout history, reconfigured itself around strong visions.

Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that... See more

Slowness in LaunchingCompanies of all sizes have a hard time getting software done. It's

intrinsic to the medium; software is always 85% done. It takes an

effort of will to push through this and get something released to

users.

[3]Startups make all kinds of excuses for delaying their launch. Most

are equivalent to the ones people use for procrastinating... See more