Luc Cheung

what's the minimum you need to launch? We suggest startups think

about what they plan to do, identify a core that's both (a) useful

on its own and (b) something that can be incrementally expanded

into the whole project, and then get that done as soon as possible.This is the same approach I (and many other programmers) use for

writing software. Think... See more

With more creators , more content , and more choice than ever before, consumers are now being consumed by a state of analysis paralysis. The real scarcity isn’t content anymore. It’s attention. When it’s impossible to absorb everything from the flood of information, the best we can do is pick and choose what matters to us most — or, better yet,... See more

Finding Your Niche

You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.

Finding the right niche on TikTok is a combination of:

1. What topic do you have a meaningful competitive information advantage in?


2. What topic are people already following?

... See more

Other books throughout the years kept changing my life in new and exciting ways, usually by changing the way I thought in some meaningful aspect. “Antifragile,” “Letters from a Stoic,” “Finite and Infinite Games,” “Infinite Jest,” “The Denial of Death,” “Words that Work,” “Seeing Like a State,” every now and then I’d pick up a book and come out the... See more

Another stance I’m taking is that I’m not going to try to go super deep on any of the books unless I really want to. I’m not going to force myself to fully understand parts that bore or disinterest me, nor am I going to try to go through multiple translations or interpretations to fully sus things out.

Isn’t that a waste? I don’t think so. A book... See more

Finding Your Anchor Task

Doing more things does not drive faster or better results. Doing better things drives better results. Even more accurately, doing one thing as best you can drives better results.

Mastery requires focus and consistency.

I haven’t mastered the art of focus and concentration yet, but I’m working on it. One of the major... See more