Luc Cheung

Finding Your Niche

You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.

Finding the right niche on TikTok is a combination of:

1. What topic do you have a meaningful competitive information advantage in?


2. What topic are people already following?

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There are tens of thousands of people sharing insights on a long-tail of topics, but their content is buried in the deep corners of the interwebs, found only by chance, and consumed in fleeting social media feeds that strip context and discourage reflection.

If you want to know what the smartest people have to say about the future of fandom, there... See more

With three young kids, my relationship with time is complicated. I am at the stage where my alarm clock is a tiny pair of lungs and the idea of a vacation is a 15-minute drive to Whole Foods. These words by Charles Bukowski stopped me in my tracks, I think because my honest answer right now is freedom, but one day, when the kids are grown up, I... See more

Most of the time you see someone do something incredible, with what seems like little effort, and you ask “How did you do that?”, the honest answer is, “I’ve been doing this every day for 10+ years.” Noticing patterns and connecting the subtle dots is something that’s hard to teach in a classroom but becomes obvious when you’ve lived and breathed a... See more

In the long run, endogenous variance in the quality of product leadership in a company always seems to be in the negative direction. But perhaps we are too focused on management quality and not focused enough on exogenous factors. In "Divine Discontent: Disruption’s Antidote," Ben Thompson writes:

Bezos’s letter, though, reveals another advantage of

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On this particular day in the gym, there was a coach visiting who had worked with thousands of athletes over his long career, including some nationally-ranked athletes and Olympians.

I introduced myself and we began talking about the process of improvement.

“What’s the difference between the best athletes and everyone else?” I asked. “What do the... See more