Luc Cheung

Anyone can say no to bad ideas, but only a focused person can say no to good ideas. Focus is about saying no.

When talking about one of the biggest lessons he learned from Steve Jobs, Jonny Ive said it was focus.

This sounds really simplistic, but it still shocks me how few people actually practice this, and it’s a struggle to practice, but is this

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in time customer expectations inflate. Per Jeff's latest annual letter to shareholders:

One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature. We didn’t ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way, and

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A good test when reading the news is to constantly ask, “Will I still care about this story in a year? Two years? Five years?”

My note to self from reading the book: “THINGS LOOK GOOD AT THE END OF THE JOURNEY, NOT DURING.” Tesla and SpaceX were not built. They were willed into existence, against all odds.

SpaceX failed to launch many times, and was ridiculed by many people. After their third (or fourth) failed launch, Elon sends an email to his team: “ SpaceX is in this... See more

I think that greatness is best described as “invisibility.” Great writing is invisible. It might take you a minute or two to get into the flow, but once you’re reading it, you’re flowing through it and don’t even realize you are reading words. Your mind is hallucinating the story for you, so seamlessly that it feels like you’re imagining it for... See more