Luc Cheung

2 years. Dozens of scripts. 1,000,000s of views. Here are 10 scriptwriting fundamentals I stand by for almost any YouTube video 🧵: https://t.co/rR9sovOTmg

On the importance of keeping a calendar:

The big thing is basically *everything* is on the calendar. Sleep is on the calendar, going to bed is in there and so is free time. Free time is critical because that's the release valve. You can work full tilt for a long time as long as you know you have actual time for yourself coming up. I find if you

... See more

On the dimension of utility, Facebook's network effects continue to be pure and unbounded. The more people that are on Facebook, the more it's useful for certain things for which a global directory is useful. Even though many folks don't use Facebook a lot, it's rare I can't find them on Messenger if I don't have their email address or phone... See more

Testing and Iterating

After the first two weeks of posting twice per day, I had a pretty strong idea of what would do well and what would not. I would throw a bunch of ideas at the wall and see what sticks first, and then focus in on what style you know is resonating with your audience.

Once you’ve figured that out, you can slow down to one video... See more

The best way to fail at inventing something is by making it somebody’s part-time job.

Winners expect to win. https://t.co/c0xOCn677S

As with other social networks that grow, Instagram broadened its formats early on to head off several format-based asymptotes. Non-square photos and videos with gradually lengthening time limits have broadened the use cases and, more importantly, removed some level of production friction.

The move to copy Snapchat's Stories format was the next giant... See more