Luc Cheung

So let’s start with ingredients. How do we cultivate the right ingredients for great idea fermenting?

III: Ingredients

There are two levels of thinking going on in our heads at any time. There’s the more active and conscious part of your brain that’s reading this article and which you think of as doing the “thinking.” Then a subconscious,... See more

How Long Until I Go Viral?

Depends on how good your videos are. I posted my first video of this experiment on 12/16, and the first video that did really well was on 12/23. So it took me a week.

That said, I see many others on TikTok posting for months and never having a video do well.

In almost every case, my guess for why they aren’t succeeding is... See more

Unsurprisingly, hiring friends and former colleagues was by far the biggest channel. This also in part explains why multi-time founders, and anyone with a large network (e.g. Y Combinator), have an advantage:

“All of our early hires were friends/ex-coworkers.”

“First hires were practically all former colleagues. Several people who worked with me in

... See more

The classic way to burn through cash is by hiring a lot of people.

This bites you twice: in addition to increasing your costs, it slows

you down—so money that's getting consumed faster has to last

longer. Most hackers understand why that happens; Fred Brooks

explained it in The Mythical Man-Month.We have three general suggestions about hiring: (a)... See more