Luc Cheung

As with other social networks that grow, Instagram broadened its formats early on to head off several format-based asymptotes. Non-square photos and videos with gradually lengthening time limits have broadened the use cases and, more importantly, removed some level of production friction.

The move to copy Snapchat's Stories format was the next giant... See more

Jony Ive on what Steve Jobs taught him about the power of focusing: “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”

The most important part of editing is getting your video as tight as possible. Attention spans are short on TikTok, so you have to be willing to cut the video to make it as good and concise as possible. And make sure the first 2-3 seconds immediately hooks people. That’s how long you get before they scroll to the next video.

High-Level Categories: What’s Working for Your Inspiration

The easiest way to come up with those ideas is to look through those five to ten accounts you liked and then see what topics of theirs have performed the best. Don’t copy what they say. But if a certain topic did well for one of them, especially if it did for multiple, your take on that... See more