Luc Cheung

Finding Your Niche

You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.

Finding the right niche on TikTok is a combination of:

1. What topic do you have a meaningful competitive information advantage in?


2. What topic are people already following?

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Other books throughout the years kept changing my life in new and exciting ways, usually by changing the way I thought in some meaningful aspect. “Antifragile,” “Letters from a Stoic,” “Finite and Infinite Games,” “Infinite Jest,” “The Denial of Death,” “Words that Work,” “Seeing Like a State,” every now and then I’d pick up a book and come out the... See more

Curators, Curators

It has become popular to say we live in the information age, and we need curation to help us sort through the mess. But thus far, the conversation around “curation” has been too focused on the content and not enough on the structure. We seem to have accepted the job of the curator as providing a product review, a list of links, a... See more

Nassim Taleb says if you’re going to panic in investing, panic early. Same goes for your career – if you’re going to quit, quit early so whatever’s next has a shot at compounding.

The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.

The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.

2 years. Dozens of scripts. 1,000,000s of views. Here are 10 scriptwriting fundamentals I stand by for almost any YouTube video 🧵: https://t.co/rR9sovOTmg

Most of the time you see someone do something incredible, with what seems like little effort, and you ask “How did you do that?”, the honest answer is, “I’ve been doing this every day for 10+ years.” Noticing patterns and connecting the subtle dots is something that’s hard to teach in a classroom but becomes obvious when you’ve lived and breathed a... See more