Luc Cheung

There are tens of thousands of people sharing insights on a long-tail of topics, but their content is buried in the deep corners of the interwebs, found only by chance, and consumed in fleeting social media feeds that strip context and discourage reflection.

If you want to know what the smartest people have to say about the future of fandom, there... See more

Vertical Search Aggregators

Google is a great example of how the internet enabled scale and speed: every page on the web returned in an instant. But increasingly, we’re seeing this scale is at odds with a fundamental human need: relevance. Someone who wants to find the best freelance designer, or the best sushi restaurant, or the best NFT to buy... See more

Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort... See more

what's the minimum you need to launch? We suggest startups think

about what they plan to do, identify a core that's both (a) useful

on its own and (b) something that can be incrementally expanded

into the whole project, and then get that done as soon as possible.This is the same approach I (and many other programmers) use for

writing software. Think... See more

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

The opposite of process is chaos, but an in-between is rapid adaptation, emphasis on rapid . Limit scope as much as possible, ship small things fast, and react to feedback quickly.

The design process assumes that dev time is the utmost priority, and this moves a bulk of labor into the design process. This is a faulty premise. The most valuable thing... See more