Luc Cheung

Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.

The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.

The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.

What YC taught me about how startups fail https://t.co/Rh3hvOPbOr

It’s generally much easier to be a creator today than ever.

But there’s one big reason I don’t envy the people getting started in their online-solopreneur-creating-things journey today:

Expectations.

I’ve been doing this for about a decade, and when I started, it was significantly harder to build an audience.

There were no highly optimized... See more

What Marc Andreessen understood at this tipping point was that technological innovations — like in transportation, with Uber, and hospitality, with Airbnb — often emerge when it seems we need them least.

So it’s fitting that exactly a decade later, we’ve come to another watershed moment. Software has eaten the world, and now it’s a commodity. It’s... See more

You and the Algorithm

Doing well on TikTok seems to come down to two main things:

1. Figuring out what the algorithm likes for your niche to get in front of viewers


2. Figuring out what those viewers like so they want to follow you

Some people just focus on #1 and get millions of views with a very low follower conversion. Others do great on #2 and have a... See more