Luc Cheung

The problem, now so drastically different from a decade ago, is not what to read/buy/eat/watch/etc but what is the best thing to read/buy/eat/watch/etc with my limited attention.

Audacious teams, like DuckDuckGo and Neeva, are trying to compete with Google head-on by building massive horizontal search engines. Rather than crawling and indexing... See more

The classic way to burn through cash is by hiring a lot of people.

This bites you twice: in addition to increasing your costs, it slows

you down—so money that's getting consumed faster has to last

longer. Most hackers understand why that happens; Fred Brooks

explained it in The Mythical Man-Month.We have three general suggestions about hiring: (a)... See more

So let’s start with ingredients. How do we cultivate the right ingredients for great idea fermenting?

III: Ingredients

There are two levels of thinking going on in our heads at any time. There’s the more active and conscious part of your brain that’s reading this article and which you think of as doing the “thinking.” Then a subconscious,... See more

Finding Your Niche

You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.

Finding the right niche on TikTok is a combination of:

1. What topic do you have a meaningful competitive information advantage in?


2. What topic are people already following?

... See more

Ads have ruined company priorities

It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.

As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more