Luc Cheung

Bundling and Unbundling

Listicle-style videos tend to do well on TikTok, so think about how individual topics can be bundled into listicle videos, or listicle series, and how listicle videos can be unbundled into a number of individual videos.

For example, let’s say you have 20 different video ideas on “common beginner mistakes.” Could you do a... See more

These are the three necessary criteria for a great ferment: great ingredients, the proper environment, and patience. Without them, you will fail to create something funky and wonderful. With them, your creativity is the only constraint.

What makes fermentation so magical is that the most important ingredient is the one you can’t control: the... See more

Publishing, Descriptions, & Hashtags

Once I’m done editing the videos on my laptop, I’ll send them to my phone and turn them into drafts within TikTok.

The only changes I make within the TikTok editor is to add captions so people can read what I’m saying (I suspect many people watch TikTok on silent, so captions help), and I add a text hook to the... See more

In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to help us sort through the ever-growing mass of information.

The business of good taste has been well documented. There are plenty of businesses that address the question “what should I read?”; The... See more

One of my favorite Ben Thompson posts is "What Clayton Christensen Got Wrong" in which he built on Christensen's theory of disruption to note that low end disruption can be avoided if you can differentiate on user experience. It is difficult and perhaps even impossible to over-serve on that axis. Tesla came into the electric car market with a car... See more

The classic way to burn through cash is by hiring a lot of people.

This bites you twice: in addition to increasing your costs, it slows

you down—so money that's getting consumed faster has to last

longer. Most hackers understand why that happens; Fred Brooks

explained it in The Mythical Man-Month.We have three general suggestions about hiring: (a)... See more

Another stance I’m taking is that I’m not going to try to go super deep on any of the books unless I really want to. I’m not going to force myself to fully understand parts that bore or disinterest me, nor am I going to try to go through multiple translations or interpretations to fully sus things out.

Isn’t that a waste? I don’t think so. A book... See more