Luc Cheung

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?

This problem of overabundance is why I wrote my piece last year. As consumption of digital media... See more

2 years. Dozens of scripts. 1,000,000s of views. Here are 10 scriptwriting fundamentals I stand by for almost any YouTube video 🧵: https://t.co/rR9sovOTmg

Calculating the prediction is simple multiplication. But before that, we needed to think about the weight we’ll be multiplying by. Here we started with an average, later we’ll look at better algorithms that can scale as we get more inputs and more complicated models. Finding the weight is our “training” stage. So whenever you hear of someone... See more

Filming & Cadence

Alright, let’s make some videos.

First, I think you should aim for two or more videos per day for the first few weeks until you get some hits . That might sound insane, but, it’ll give you a lot of data very quickly on what’s working and what isn’t, and you can slow it down to one video per day once you have a good backlog of... See more

It’s generally much easier to be a creator today than ever.

But there’s one big reason I don’t envy the people getting started in their online-solopreneur-creating-things journey today:

Expectations.

I’ve been doing this for about a decade, and when I started, it was significantly harder to build an audience.

There were no highly optimized... See more

We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people. Someone should create a Substack newsletter called Early Days where they use Internet Archive’s Wayback Machine to... See more

Ads have ruined company priorities

It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.

As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more

Incentives are the strongest force in the world. They explain why good people do awful things, why smart people do stupid things, and why ordinary people do amazing things. Nearly everyone underestimates how much their own beliefs and actions are influenced by their incentives, many of which are designed to fulfill someone else’s goals.