Luc Cheung

Choosing a Style

Once you know what topic you’re going to cover, you need to find a style that’s working that fits you.

Don’t just do whatever you want here, and don’t just copy over what style has worked on YouTube or Instagram. TikTok has a vibe you want to tap into, and if you don’t do that you’ll have a hard time getting picked up by the algori... See more

When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more

Another stance I’m taking is that I’m not going to try to go super deep on any of the books unless I really want to. I’m not going to force myself to fully understand parts that bore or disinterest me, nor am I going to try to go through multiple translations or interpretations to fully sus things out.

Isn’t that a waste? I don’t think so. A book i... See more

Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.

Email GTD

The goal of the system is that the vast majority of emails don't get to you, because they don't need to.

You should only be responding to the very few emails per day that are important for you to take action on, and everything else should go to the relevant person.

To do that, everything needs to have a clear "place" it should go. The class... See more

I find editing easiest if I just record one long video for each topic, including the pauses and mistakes, and then chop it up later.

Scripting

If scripts will help you, do your scripting the day before recording. I usually script out my videos using high-level bullet points that I want to hit on, then let it flow a little more naturally for actual ... See more

With three young kids, my relationship with time is complicated. I am at the stage where my alarm clock is a tiny pair of lungs and the idea of a vacation is a 15-minute drive to Whole Foods. These words by Charles Bukowski stopped me in my tracks, I think because my honest answer right now is freedom, but one day, when the kids are grown up, I kno... See more

Segment and Amplitude hired a customer success/support person as employee #1. Here’s Calvin French-Owen (co-founder of Segment) on why they did this:

“ There’s something really magical when you write in to a startup and they fix your issue within a few hours. It’s something you’d never, ever expect from a big company, and it was one way for us to di

... See more