Lisa Fu

Frank chimera on meaningful distinctions

Meaningful distinctions:

• Profit vs benefit

• Simplicity vs clarity

• Success vs progress

• Convenience vs comfort

• Fun vs satisfaction

• Thoughts vs thinking

• Information vs knowledge

• Choices vs decisions

• Scale vs resonance

• Achievement vs influence

• Descriptions vs evaluations

• Expansion vs growth

• Consumption vs consideration

• Control

The Chinese symbol for crisis 危机 is composed of two elements: one signifies danger and the other opportunity.

If validate is a permanent fixture for you or your team consider balancing the possible priming by pairing it with invalidate as in… let’s test the design to validate or invalidate it. Even better just say evaluate. It feels too good to be proven right.

Just enough research - Erika hall

the whole point of applied research is to inform decisions. You don’t necessarily need specialised communication channels and documentation. You need to get the insights in front of the decision makers when they need them. Look at the types of communication that are most effective in your organisation and copy what’s already working.

- just enough