Lisa Fu
@lisaishere
Lisa Fu
@lisaishere
In the almost five years that I’ve been leading CPI ANZ, we’ve never had a “strategic plan.”
Each year, at the beginning of the year, I write a “CPI ANZ vision” which I share with the board. But I’ve been resistant to developing the more traditional 2-5 year strategic plan. And I’ve been thinking about why.
The reason is because most strategic plans
... See moreFrank chimera on meaningful distinctions
Meaningful distinctions:
Profit vs benefit
Simplicity vs clarity
Success vs progress
Convenience vs comfort
Fun vs satisfaction
Thoughts vs thinking
Information vs knowledge
Choices vs decisions
Scale vs resonance
Achievement vs influence
Descriptions vs evaluations
Expansion vs growth
Consumption vs consideration
Control
Strategist and designer overlap ..
Jake’s version
The Chinese symbol for crisis 危机 is composed of two elements: one signifies danger and the other opportunity.
Quant vs qual metrics
“I’m unsure about the answer to this problem, but I can solve it by gathering more data. Once I gather more data related to the problem, I will be able to devise a solution.”
the whole point of applied research is to inform decisions. You don’t necessarily need specialised communication channels and documentation. You need to get the insights in front of the decision makers when they need them. Look at the types of communication that are most effective in your organisation and copy what’s already working.
- just enough
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