Lillian Sheng

4. The value of data and its relationships with CPGs

This has a second order effect of driving massive growth to the original platform. As an example, each time content from TikTok is shared on Twitter, a user who wants to consume that content clicks through to consume it on TikTok. This not only drives engagement on TikTok, but when the content consumer isn’t already a user of TikTok, it drives new... See more

Massive growth potential for platforms

PART II - GOAL PURSUIT

A simple exercise you can use to explore values in your life through this lens is called the Tombstone Exercise.

bytedance then made livestreaming a core function in the app. the speed and commitment to livestreaming is noteworthy. while most companies were aware of the potential of short video/livestreaming, the most ambitious brands put those features in the most trafficked places.

To broaden our view: we must look at image production (and cultural production in general) not just as a specific vocation, but as a novel consumer behavior. The popular Technology Adoption Life Cycle framework proposes that different psychographic consumer segments—early adopters, early majority, late majority, and laggard markets—can be... See more

The process has two significant competitive advantages. The first is that it significantly reduces the cost of incubating a new livestreamer relative to the MCN production model. The second is that it solves the conflicts of interests between livestreamers and MCN companies to a certain extent. The relationship between livestreamers and their... See more

The Pullman Strike was the first national strike in United States history.