Lillian Sheng

So I’m asking, What is the change I’m trying to make? And, Who’s it for and what’s it for? And then I ask things like, What’s the medium that will help it get there? Is it a blog post, or a talk? Or is it a book? What box does it fit in?

How is GoPuff pushing the category forward?

Why is Instagram pushing Reels so hard? The secular shift to video is scary on its own, but that’s actually easy compared to the other big trend Zuckerberg sees coming: algorithms showing you content from people you don’t follow. Facebook is massively behind TikTok and YouTube on this one.

2. Capture low intent customers/Top of the funnelRelated but different to assessing demand is capturing low intent customers. This is the case when working in a domain that has a high price point, requires a high trust threshold and/or a meaningful investment in customer education.

What is the ownership economy? The products and services that will define web3—and the next generation of the internet—are those that transform users into owners. We call this the ownership economy.

By distinguishing between our inner experience and our outer behavior, we begin to open up the possibility of moving toward what matters, even when difficult experiences arise.

To standardize design production, best-in-class organizations are now implementing a design system which is a library of design components (e.g. a button, a menu, a banner, a checkbox), design tokens (a color, an icon, a typo, etc.) as well as guidelines to use them.Specify is bringing design system management to the next level with a single design... See more

1. moment-based experiences

called douyin in china, the app followed a similar playbook to alibaba - signing hundreds of MCNs, building new tools for brands, launching a wave of campaign partnerships with celebs, artists, comedians, influencers and famous shows.