Lillian Sheng

Tokens can be useful in capturing user attention and bootstrapping initial adoption, but they need to be coupled with strong product-market fit—solving a widespread need for users—in order to sustain usage.

Acquiring first 1000 customers

1. Introduce frictionInstead of filling out a form to get on HEY's waitlist, those who wanted access had to send them an email. Seeing HEY's overwhelming success with this approach, Alex Hillman of Indy Hall decided to give it a shot with his new book, Tiny MBA. He put out a few posts on social media inviting people to email him if they were... See more

Hypothesis 2: The "bad taste" hypothesisThe "bad taste" hypothesis says that conventional wisdom on what art and science were "great" is consistently screwed up and biased toward the past.

Orbitofrontal Cortex -  The ability to understand the link between actions and outcomes is vital for identifying effective strategies, and to flexibly update and refine your strategy as you learn and get closer to your goal.

Moving toward a flexible sense of self and others is about recognizing that any story we tell, good or bad, is not the whole truth about a person, and is only true within a given context.