Lillian Sheng

The above problems with social media in turn generate massive costs for platforms, in the form of gigantic moderation teams made of tens of thousands of people, severe damage to platforms’ brands, and openings for competition to find more efficient means for distributing content. And no platform has been better at exploiting the weaknesses of... See more

The cost of social media Built-in distribution for content to social networks has meant that people can share and spread problematic content just as easily as they spread good-natured content. If a bad actor wants to share problematic content on social media, the content can spread fast because of the guaranteed distribution to the person’s network... See more

2. Proactive: Clay makes it easy to see signals from people in your life, as in who changed their job, who is in the news this week or even something as simple as who changed their Twitter bio

The 20th Century was defined by standardization — the coordination of groups to produce more output. The 21st Century is defined by leverage— the ability of a single individual to reach billions of customers, readers, and collaborators and to match their unique combination of skills to their most profitable use.

Company towns often become regular public cities and towns as they grew and attracted other business enterprises, pool transportation and services infrastructure. Other times, a town may not officially be a company town, but it may be a town where the majority of citizens are employed by a single company, thus creating a similar situation to a... See more

experience marketing, where you could automate and send a potential lead customized experiences throughout a marketing cycle, gifts from their local bakery or florist, virtual wine tours, and everything in between.

The best examples from the last two decades are Google and Facebooks’s multi-sided network effects. People prefer searching and connecting with each other on these properties, so advertisers and content creators keep using them. It creates a virtuous cycle, and makes the self-interested move on every player’s part one that reinforces these... See more

called douyin in china, the app followed a similar playbook to alibaba - signing hundreds of MCNs, building new tools for brands, launching a wave of campaign partnerships with celebs, artists, comedians, influencers and famous shows.

3. Bringing the point-of-sale to the consumer