What is Clay

Obscure the Truth: Make vague claims that make consumers feel good.

The best examples from the last two decades are Google and Facebooks’s multi-sided network effects. People prefer searching and connecting with each other on these properties, so advertisers and content creators keep using them. It creates a virtuous cycle, and makes the self-interested move on every player’s part one that reinforces these companie... See more

Small bets lead to bigger bets. In hindsight, this idea seems obvious. But when the company started, nothing like this really existed (recall that Cameo was started a full two years after MasterClass launched). And while MasterClass has nearly $240 million in outside funding now, they tested the idea in 2015 with about $5 million. After getting mor... See more

When to implement a waitlist

e.g. snackpass is a restaurant ordering app and social feed - you can see who's sending what, kind of like venmo.

The very distinct problem of organisational bloat and diseconomy of scale with hiring people is apparent here. Instead of having 1:1s with their direct report, management tells employees to write daily, weekly, monthly, and quarterly reports listing what they’ve been doing. Not to mention the inefficiencies caused by hiring - it takes time to get n... See more

When we find ourselves stuck in the past or future, the step toward flexibility is to gently yet intentionally bring our attention back to the present moment. This can be hard to do when we're really stuck, but is also a skill that can be developed over time through formal and informal mindfulness practices.