🥕 Key Learnings From our Webinar on Grocery

Totem is recreating this social experience with what they call "P-commerce" for Proximity commerce, using technology to bring the point of sale to where people are most of the day: the office, hotels, co-living spaces... Totem provides an assortment of goods that can be used immediately, whether it’s food (a quick breakfast, an energy sport bar aft... See more

2. Re-inventing the consumer experience of grocery shopping

Post lockdown, there is no turning back for consumers. People are now used to ordering online and receiving their groceries at home. What is interesting for Carrefour is that the digital channel has not become a substitute for the offline grocery shopping: the two experiences complement each other. They have implemented digital contact points which... See more

4. The value of data and its relationships with CPGs

3. Bringing the point-of-sale to the consumer

Jow is a personal shopper which helps consumers prepare their grocery basket based on suggested recipes. Orders are sent to partners and retailers who are onboarded on the platform, such as Carrefour and most retailers in France. Jow is on a mission to change radically the way we do our grocery shopping.

1. Food is now digital, and there’s no turning back for traditional grocery

The grocery value chain is highly fragmented and new players operate on a variety of segments: restaurant delivery (Deliveroo), multi-product delivery (Glovo), grocery personal shopper (Instacart), and instant delivery shopping (GoPuff or Gorillas). Such actors can be both competitors and partners for traditional retailers. Faced with such disrupti... See more

Jow's founding team doesn't come from the food/ retailer industry, but from the media world. Jow is an app that has impressive engagement metrics: it is not used just once a week to constitute a grocery basket, but every day: when you place your order, then when you're looking up for the recipe of the day to cook. And since 30% of users do their sh... See more

Based on the idea of shoppable content, Jow is a 100% recommended interface where you buy recipes and automatically constitute your basket of ingredients: not one by one product, but 5, 6 or 7 products at the same time, so it goes much faster. For the staples part of the basket, the equation is different: consumers don't need inspiration but automa... See more