Lien De Ruyck

A new acronym recently emerged to describe the new world we are living in, BANI– Brittle, Anxious, Non-linear and Incomprehensible. The digital acceleration that occurred in the last two years with the pandemic made this concept even more relevant since it clearly expressed the reality many organisations are facing.

Instead of making things that add value back to a system, our current linear economic model extracts and processes raw materials from nature, produces pollution and returns negative externalities back to the planet in the form of waste — which then affects all living things in negative ways. Externalities are things not accounted for in the current... See more

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A quest, Diving into our relationship with time

Industrial Design operates within a capitalistic system. Industrial Designers create things to be made, purchased, and used by consumers. In the end, this exchange most frequently benefits the corporations and other entities who hold power…