Cultivate a reputation for being dependable. Good reputations are valuable because they’re rare (easily destroyed and hard to rebuild). You don’t have to brew the most amazing coffee if your customers know the coffee will always be hot.
The World War 1 movie 1917 featured exceptionally long shots, sometime 5-10 minutes. One of the lead actors said he sometimes became so immersed during long shots that he experienced shock when the shot finished, and he realized that he was not, in fact, a soldier in the trenches in 1917.
You have a plan. A time-traveller from 2030 appears and tells you your plan failed. Which part of your plan do you think is the one that fails? Fix that part.