Drop marketing has been a secret weapon for @beehiiv.
They're like the Supreme of B2B SaaS & more should follow their lead.
Their most recent product drop drove 250,000+ impressions & their biggest revenue day in 30 days.
I studied every detail & deconstructed the entire process.
Here goes...
Let's set the stage: On August 1st, beehiiv droppe... See more
curation is a tangible expression of taste, and the appealing thing is that what you curate never has to fall short of your taste creation is scary because itāll constantly fall short of your taste, and only through continuing to create can you ever close the gap
AI Study Apps is the most competitive niche. The best apps are doing millions of views on TikTok.
AnswersAi: 150M views w 1 format
JotBot: 20M from 1 series
Cramly: 200M with 3 hooks
Kipper & Plume: 20M with 1 faceless format
5 AI Study Apps smashing the TikTok game š§µ https://t.co/GB3Z519NzD
Elicit just hit $2,000,000 annual recurring revenue, about 9 months after launching subscriptions. That is *absurdly* fast.
Hereās a š§µĀ about how we managed this, and how it benefits all current (and future!) Elicians.
Nike is down 30%+ YTD (wiping $60B+).
A former Nike branding exec wrote a viral post and blames it on three decisions Nike made in 2020 under incoming CEO John Donahue.
The plan prioritized the direct-to-consumer (DTC) business but backfired:
ā«ļøELIMINATE CATEGORIES: Mckinsey advised Nike to get rid of categories (running, basketball, soccer) and... See more
wow. an amazing 325 page google strategy document quietly unsealed buried in google antitrust docket. It's gonna take a long thread but I have pulled out the gems. It's from 2017 planning, no doubt Google will just say these were only ideas but many will look very familiar. /1 https://t.co/aQzSlKQQlU
Another vision is that there's a hybrid model, where companies embrace the fact that human-generated content a) has less scarcity value in a world where things that look like the output of hours of work from talented people can be produced in seconds[4], but b) is valuable as a unique input into such content creation. That's the direction The Diff ... See more