Levi Lian

AI Study Apps is the most competitive niche. The best apps are doing millions of views on TikTok. AnswersAi: 150M views w 1 format JotBot: 20M from 1 series Cramly: 200M with 3 hooks Kipper & Plume: 20M with 1 faceless format 5 AI Study Apps smashing the TikTok game 🧵 https://t.co/GB3Z519NzD

Drop marketing has been a secret weapon for @beehiiv. They're like the Supreme of B2B SaaS & more should follow their lead. Their most recent product drop drove 250,000+ impressions & their biggest revenue day in 30 days. I studied every detail & deconstructed the entire process. Here goes... Let's set the stage: On August 1st, beehiiv droppe... See more

wow. an amazing 325 page google strategy document quietly unsealed buried in google antitrust docket. It's gonna take a long thread but I have pulled out the gems. It's from 2017 planning, no doubt Google will just say these were only ideas but many will look very familiar. /1 https://t.co/aQzSlKQQlU

Nike is down 30%+ YTD (wiping $60B+). A former Nike branding exec wrote a viral post and blames it on three decisions Nike made in 2020 under incoming CEO John Donahue. The plan prioritized the direct-to-consumer (DTC) business but backfired: ▫️ELIMINATE CATEGORIES: Mckinsey advised Nike to get rid of categories (running, basketball, soccer) and... See more

Yeah I tend to agree — no shade to Avi as I'm always pro experimenting and trying things out, but I think I prefer a world where AI feels more like a tool that supports (e.g. "bicycle for the mind") than an active entity that lives (e.g. "personal assistant or friend") Quick weird gestural sketch ~ though I'm not sure if this is really two distinc... See more