Sabrina Dong

By providing a specific price, such as $6834 for a website instead of $6000, the client is much more likely to trust what you are selling them and be agreeable to the price.

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

“People who are direct are generally in touch with themselves and their desires. People who are habitually indirect usually aren’t. This is because people who are indirect don’t have much experience with their inner world making contact with the outer world. They sit and theorize instead of saying it out loud and seeing... See more

So, think of Pull Backs for your “aha” moments. They provide the moment of realization, of getting the bigger picture, of revealing something important. Whether for a literal reveal or an emotional one, Pull Backs are camera shots that pack a punch and if used wisely, will supercharge your novel.

According to a 2005 study. Human brains conceptualize size with value. If you display the price in a smaller font size, people will perceive the price to be smaller.

Another trick is to position larger elements around the price to create a visual hierarchy. The larger elements will make the price visually smaller, which in turn makes the perceived... See more

Remember, Pull Backs are all about revelation and emotional reveal. Novelists wanting to use a figurative exclamation mark in a scene will do well to consider using this camera shot.