Leo Guinan
@leoguinan
Leo Guinan
@leoguinan
A lot of this is rooted in societal pressures.
Forward, not back
Damn, that’s a big truth.
This is needed for some of the ideas I want to share
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
... See moreCreativity timelines aren’t predictable, so why do we try to put creative professions into timelines?
We’ve created abundant scarce systems that result in winner take all behavior.
In practice, a startup nonprofit has several important distinctions from traditional nonprofits: 1) it begins with a large goal and works backwards to identify incremental steps to achieve that goal, 2) it has an iterative, experimental mindset, and 3) it is an internet first organization.
interesting framing. I’d been focused on the concept of eliminating the distinction between for-profit and non-profit, but this is an alternative way to examine the same problem, looking like it could have similar outcomes.
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defining
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