Leo Guinan
@leoguinan
Leo Guinan
@leoguinan
In GTM, you aim to find a winning intercept between the needs of the target audience (called a minimal viable segment, or MVS) and your solution (called a minimal viable product, or MVP). You have to solve your target customer’s problem better than anyone else. Sometimes, 10x more added value needs to be created by a GTM company.
None of us are saints, but we can all try to be better. Each time you do something generous, you're shaping yourself into someone who's more likely to be generous next time, and that matters.
Generosity is self-perpetuating
Engineering Generosity and Economics of Human Energy
Money is a captured subset of human value created. For people with plenty, it’s the default, because it’s easy to use. But for people without, that value is captured in ways like status, privileges, perks, etc.
Curse of Knowledge : The inability to communicate your ideas because you wrongly assume others have the necessary background to understand what you’re talking about.
Learn to simplify if you want to connect.