Leo Nasskau

“One does not discover new lands without consenting to lose sight of the shore for a very long time.”

— André Gide, 1925

With certain projects, we might pull up specific data or metrics to see if the data gives us any more insights, but it’s not the way we make decisions. We don’t do A/B tests. We validate ideas and assumptions that are driven by taste and opinions, rather than the other way around where tests drive decisions. There is no specific engagement or other... See more