Laura Bernier
@laura_bernier
Laura Bernier
Culture arbitrage - culture hoarding
Baby-boomers are loaded. Why are they so stingy?
economist.com
"The Covid boom casually defied the entire history of perfume, in which aromatic substances have primarily been used for purposes of targeted seduction (ensnaring a mate), general attraction (wanting other people to think you smell nice) or ritual (anointing the dead, appeasing gods, expelling demons). Locked in their homes, people discovered en masse that perfume could also be a private aesthetic experience, a hobby, a form of entertainment."
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
Guilt-Tripping for the Public Good Often Achieves Its Intended Result
Francine Russoscientificamerican.com