Lani Assaf
@laniassaf
Lani Assaf
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation, b
... See moreJack Trout • Positioning: The Battle for Your Mind
I don't want to manage knowledge. I want to live it.
Joan Westenberg • I deleted everything. | Joan Westenberg
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big - V
Consider now that someone comes into the interview and they have a clear, defined personal brand. Just by looking at their website or business card or resume you automatically know a lot about them.
Colin Wright • How to Be Remarkable
- Message overload. You’re inundated with messages all day long: ads, emails, app alerts, texts, tweets. It’s easy to think that personal branding is next to impossible now that the roar of the crowd is almost deafening. But silence is not the answer. Quite the opposite. Today’s tools for digital personal branding provide clever ways to differentiate
William Arruda • Digital You: Real Personal Branding in the Virtual Age
You have a brand (e.g. perceptions, associations, a reputation) whether you’re building it with intention or not.
Kira Klaas • What Do We Mean By "Brand"?
a simple, reductive truth: your brand is just a person, talking to other people, about something you’re both interested in.
Steve Bryant • The All New Brand & Content Workshop 🎉
Why we should use AI to expand what it means to be human | Sari Azout
youtube.comPeople who don't pause exist more in their head than their body. The mind is top-down, rigid, quick, enforcing an established view. The mind is waiting for the other person to be done so they can say what’s rattling around inside. The body is slower, needs more time, and then words bubble up organically, one after another, without planning. People ... See more