The process of embodying your core essence is not a one-time deal; it is a journey of constant deepening and expanding of that experience.

You came up with more and more simple reasons to make Dave’s restaurant cool. Some ideas worked and some didn’t.

The amateur fears solitude and silence because she needs to avoid, at all costs, the voice inside her head that would point her toward her calling and her destiny.

What happens if you continue to stick with what you have? What will you be missing?

“People’s cognitive machinery is preprogrammed for regret.”

You are not too small to use a contract.

So for a customer avatar to be useful, we have to keep it firmly in the realm of caricature, where the mental picture of your ideal customer is simple enough to give you a clear gut sense about what they will like and how they will behave.

Here’s the thing about trauma: we’ve all suffered it in some form or other, but almost none of us were taught from a young age how to handle it.

What if you had a team of A+ superstars and systems to do almost all of the heavy lifting for you?