For Gen Z, everything is content and all content communicates.Sharing a headline is a message. A photo is a vibe. A video is a mood. For a generation which holds such complex, nuanced sentiment, these nonverbal but colorful mediums are required to get across what's felt.
When it comes to keeping up in our digital culture and economy, we’re quick to throw hardware at the problem — faster broadband, laptops for school, etc. But participation demands more than access, we need mass understanding.
When Zuck famously — and wrongly — declared: “Having two identities for yourself is a lack of integrity” we got locked into a single static account, desperate for dynamism and more nuanced expr ession.
Our innate desire for personality multiplicity thrashed against the restrictions of claustrophobic profiles.