Matt Klein

Making our own scary content provides control over the uncomfortable ideas we conjure. We now own them.

In the face of isolation, what we get is a lust for  collective effervescence.  Trend.  Counter-trend.  Cause . Effect.

What we’re collectively facing is unbearable economic and social strain — the cracks are splintering and the time-bomb is ticking. In the darkest sense, ruin awaits: our population is aging, living longer, unable to afford healthcare, isn't saving, and required to work to survive in an environment where 1. they don’t have the digital prowess, and 2... See more

Watching horror allows us to also explore morbid curiosities, again all while knowing nothing is actually at stake. Secure examination. We can overcome and master our fears. Pushing our emotional limits and exploring dark matters ultimately provides us a sense of twisted, adventurous accomplishment. Horror content is ironically therapeutic.

By accepting the inevitability of mortality, society is able to refocus and contemplate humanity in a whole new light.

Isn’t it ironic that one of the most prevalent strains on society, is also the least comfortable to discuss?

12% of Americans claim to have zero friends today, which is 4x the number of people who said the same 30 years ago.

Memes speak rich, collective truths. And in a time-crunched world, visual representations are quicker to summon and consume. They won’t be disappearing.

When Zuck famously — and  wrongly  — declared: “Having two identities for yourself is a lack of integrity” we got locked into a single static account, desperate for dynamism and more nuanced expr ession.

Our innate desire for personality multiplicity thrashed against the restrictions of claustrophobic profiles.