Matt Klein

Watching horror allows us to also explore morbid curiosities, again all while knowing nothing is actually at stake. Secure examination. We can overcome and master our fears. Pushing our emotional limits and exploring dark matters ultimately provides us a sense of twisted, adventurous accomplishment. Horror content is ironically therapeutic.

For Gen Z, everything is content and all content communicates.Sharing a headline is a message. A photo is a vibe. A video is a mood. For a generation which holds such complex, nuanced sentiment, these nonverbal but colorful mediums are required to get across what's felt.

The success of the next decade can't be only defined by the level of consumer spending, we will need common spaces of culture that can hold us together, and brands can play a role in making that happen.

When hierarchy and status are removed via anonymity, we’re at peace knowing the recommender has nothing to gain. As a result, participation is perceived as low-stakes, unbiased and selfless. There’s no ulterior motive. They have nothing to gain. And they answer honestly because when it’s their turn to ask for advice, they want an honest answer too.... See more

Just as every decade can be defined by a fashion or musical style, looking back at our 2020s from the future, what will we yearn for?

Is there anything to iterate upon if our moment is already defined by prior generations’ sensibilities?

Isn’t it ironic that one of the most prevalent strains on society, is also the least comfortable to discuss?

Memes speak rich, collective truths. And in a time-crunched world, visual representations are quicker to summon and consume. They won’t be disappearing.

But while younger generations claim to be “less religious,” that’s not to say they aren’t rabidly seeking spirituality, answers or belonging.