Developing taste is an exercise in vulnerability: it requires you to trust your instincts and preferences, even when they don’t align with current trends or the tastes of your peers. Because while having taste is cool, taste itself reflects a certain type of uncool earnestness – a commitment to one’s own obsessions and quirks.

I used references generally speaking, but The first time I really internalized the importance of references was watching Gilmore Girls for the zillionth time.

Recently I’ve been reading about the importance of context in expressing to the reader where in the lattice of human knowledge your thoughts lie. Sort of like a map to you main point.

This con

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In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are

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