The Cup of Coffee Theory of AI

Tools like ChatGPT are great at creating. AI can generate options in high quantities at high speed. It is great at providing more choices. But it is not great at discerning and choosing what to do and what not to do.

The tools will no doubt get better at pulling relevant quotes. But I’m less confident they’ll ever solve the perennial mysteries of taste and discernment. Many great artists have put out what they thought was their best work, only to see it flop. And vice versa—what they thought was average ended up going viral. Every time you release a work of art

When you don’t experience reality like most people do, it’s hard to make things that connect with most people. 

AI, completely detached from reality, will have a hard time making things that connect with people.

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are