Kiersten
@kiersten
Kiersten
@kiersten
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See morePositioning is a revolutionary idea precisely because it cuts across the other four Ps.
Users vs. People
Rituals are characterized by repetition. Repetition differs from routine in its capacity to create intensity.