Kiersten
@kiersten
Kiersten
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
Positioning is a revolutionary idea precisely because it cuts across the other four Ps.
Jack Trout • Positioning: The Battle for Your Mind
This disconnect between culturally mandated politics and the actual demonstrated preferences of most Americans has created an enormous reserve of unmet needs—and a generational opportunity. Build new things! Create great art! Understand and accept that sensory information is the brain’s food, and that Silicon Valley is systematically starving us of... See more
Ted Hunt
ted-hunt.comUsers vs. People
I have been thinking a lot about the continued and increasing lack of importance being placed on the idea of conversation , things over the past few years can feel so transactional. Thing is, like everyone, I love the one-way form of conversation that exists via the abundance (and abundance of forms) of content that is out there that drives me to... See more
Thought Enthusiast • Chris Kaskie, Varyer
Rituals are characterized by repetition. Repetition differs from routine in its capacity to create intensity.
Byung-Chul Han • The Disappearance of Rituals: A Topology of the Present
Yet, ours is not truly an information economy. By definition, economics is the study of how a society uses its scarce resources. And information is not scarce - especially on the Net, where it is not only abundant, but overflowing. We are drowning in information, yet constantly increasing our generation of it. So a key question arises: Is there... See more