Kiersten
@kiersten
Kiersten
Messages would “sound better” in print if they were designed for radio first. Yet we usually do the reverse. We work first in print and then in the broadcast media.
Jack Trout • Positioning: The Battle for Your Mind
The thing is, we all know that work isn’t everything, but the way we spend our attention suggests otherwise. The constant accessibility of work creates the culture of busyness, not just with our time but also with our mind. Not only are our calendars filled with colorful event reminders, but even the spaces in between them are occupied by scattered... See more
Lawrence Yeo • The Omnipresence of Work - More To That
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
the goal is resonance, not scale
Positioning is a revolutionary idea precisely because it cuts across the other four Ps.
Jack Trout • Positioning: The Battle for Your Mind
- 1) plausible deniability: if you say we're here to make friends, friendship doesn't happen. if you say we're here to research or talk about niche topic x and y, friendships always form. same applies to dating.
- 2) communities are built from strong 1-1 relationships. as an