Kiersten

It's a common misconception that burnouts come from hard work.  Burnout comes from a felt loss of control and/or impact.  Remember that you can burn out employees (or yourself) with little to no work.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Harvard researchers asked people to make small “time capsules” of the present moment (three songs they recently listened to, an inside joke, the last social event they attended, a recent photo, etc.) or write about a recent conversation. Then they asked people to guess how curious they’d be to see what they documented several months later. When the

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