Kevan Lee
@kevanlee
Helping cool brands and amazing people tell better stories
Kevan Lee
@kevanlee
Helping cool brands and amazing people tell better stories
Run SaaS marketing as if you run a media company
Fantastic starting point for building a marketing strategy. Works for B2C, too, if you cut out the sales stuff.
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Art print from Lola Dupree