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Supreme traced a social and cultural topography of its brand’s global community, but that community formed exactly because you could only buy Supreme at its Lafayette Street shop in New York. Through its merch, Supreme held this community together across time and geography. It connected people, conversations, and symbols into one Supreme social network.

Sincerity is a form of counterculture in a society plagued by post-irony. Master your consumer impulses. Do things slowly and intentionally. Not just in your personal relationships, but in the mundanities of the day-to-day.