kev
@kev
objet.cc 🪡 opensb.org 🛹 k7v.in ✍️ dad 👦👦
kev
@kev
objet.cc 🪡 opensb.org 🛹 k7v.in ✍️ dad 👦👦



in the power of ‘enough’

I am seeing a similar thing with ESPRIT—GenX comes to our stores and shares their stories of growing up with ESPRIT, and GenZ does the same from a nostalgia perspective. I want to connect with our fans through both of these sentiments.


And I think if we go further towards the convenience where there is no friction, then we don't make choices anymore. Then we're just consuming. I think USBs force people to make choices. And those choices define you. And that's what's beautiful about it.