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Supreme traced a social and cultural topography of its brand’s global community, but that community formed exactly because you could only buy Supreme at its Lafayette Street shop in New York. Through its merch, Supreme held this community together across time and geography. It connected people, conversations, and symbols into one Supreme social network.

Our brains can’t store every observation, thought or perception that passes through and that isn’t a bad thing. Constraints and selections are what allow us to stay sane in a world of complete sensory overload.

The distinction between the two modes I’m trying to define is that one side takes the position that being fascinated with something or someone in the world has a benefit that is self-evident. Being able to feel love towards something or someone is a gift in and of itself. The other side (the side that annoys me) orients fascination or association or effort towards a direction with the primary goal of having some kind of quantifiable reward. But if you’re really focusing on the moment, on something you love, on something in the world that feels like it’s made for you, you can’t be thinking about how it will benefit you, or how it will reflect back on you. These two modes are at odds with each other. True attention requires that you don’t view something in the world through the lens of “what can this thing do for me?”

Familiarity is a misunderstood virtue. Cultivating a sense of belonging is under-practiced. No matter where you live it is worth trying to improve the small things of your world.