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How to Win Friends & Influence People. Essentially, the book can be summed up into five simple steps:

1. Pay someone a genuine compliment. It has to be sincere. It can’t be a fake compliment. 

2. Ask them a question about their favorite subject, which is typically something about themselves. And then just listen, listen, listen, and listen until they’re done talking. 

3. Try and quickly assess their needs.

4. If you were trying to sell something or get something from someone, consider a trial close. Give the person a chance to either lean in or opt out. 

5. Close. The only difference between four and five is the word if in form. 

Physical Media Renaissance™ project and six key considerations: consumption, media ephemerality, perceived value, circular economy, friction, and taste.

Coming into communion with an object means forming a relationship together.