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My wish is not for more founders like Yatú but for more founders to realize that they can approach their own work in a similar way to Yatú — to give themselves freedom to explore their own ideas to the fullest extent, with humor, creativity and ambition.

In the 1860s, Charles Baudelaire bemoaned what we might now call doomscrolling:

Every newspaper, from the first line to the last, is nothing but a tissue of horrors. Wars, crimes, thefts, licentiousness, torture, crimes of princes, crimes of nations, individual crimes, an intoxicating spree of universal atrocity.

And it’s this disgusting aperitif that the civilised man consumes at breakfast each morning … I do not understand how a pure hand can touch a newspaper without a convulsion of disgust.

In my past experiences publishing, I sought public success assuming it would lead to feelings of private satisfaction. It’s only now, observing this expectation clearly for the first time, that I can see how misguided this was.

In this experiment I took the agency and time to define success. It wasn't an open-ended search for approval. The goal was to express an idea, its full context, and for them to be seen and understood. That has happened, adding up to maybe the most enjoyable publishing experience of my writing life to date. Those 250 collectors satisfied my entire Maslow’s hierarchy of writerly needs with their support.