kev

With movement comes friction. The more we move and act, the more friction we encounter. The more friction there is, the more we engage and care. Friction drives our engagement. Friction, in this context, is neither synonymous with anger or conflict, nor is it malfunctioning technology. Friction is an essential ingredient that makes up our humanness and sparks human connection. Friction is thus a lively, intrinsic experience.

And I think if we go further towards the convenience where there is no friction, then we don't make choices anymore. Then we're just consuming. I think USBs force people to make choices. And those choices define you. And that's what's beautiful about it.