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What I’ve come to realize is that while our potential identities are infinite, our energy is not. Energy put into one identity is energy taken from another. To be Very Online is to be Never Offline. To become infinite is to become infinitesimal somewhere else.

What kids are dying from today are mainly car crashes and suicides, not playing outside unsupervised with friends. Parents are worrying about the wrong causes of injuries and harm. In fact, the very strategies that parents use to try to keep their children safe – driving them around, maximizing supervision, and minimizing freedom – are unintentionally increasing the likelihood of injuries and even death.

The solutions are both simple and hard. We know what children need to thrive. The three key ingredients necessary for thriving play environments are Time, Space, and Freedom.

The iron cage of consumerism:

• the profit motive stimulates a continual search for newer, better or cheaper products and services

• our own relentless search for social status lock us into an escalating spiral of consumerism

The language of cool is conveyed through a vocabulary of the new.

Confidence in our place in the social world hangs or falls on our ability to participate in consumerism.

We created these conditions [above ☝️].

The restless desire of the consumer is the perfect complement for the restless innovation of the entrepreneur. […] The ‘iron cage of consumerism’ is a system in which no one is free.

I want to argue of course that modern society has internalised a number of specific functions of world maintenance within the dynamics and organisation of consumerism.

The language of stuff:

• This is one of the key lessons from the sociology of consumption. It is now broadly accepted that material things are deeply implicated in the social and psychological fabric of our lives. This role depends heavily on the human tendency to imbue material artefacts with symbolic meaning.

• Mary Douglas (1976, 207):

  “[a]n individual’s main objective in consumption is to help create the social world and to find a credible place in it.”

If consumption plays such a vital role in the construction and maintenance of our social world, then asking people to give up material commodities is asking them to risk a kind of social suicide. People will rightly resist threats to identity. They will resist threats to meaning.

As doctors, we know full well that tracking the baby’s heart rate during labor has increased interventions but has not improved outcomes. In simpler terms, tracking the baby’s heart rate during labor has gotten more women induced or sliced open, but has not decreased stillbirths or postpartum deaths. Then why do we do it? Because it’s scary not to, that’s why. And I speak from experience.