kev

The process of writing a manifesto, at its core, is the process of clarifying your desire. In a world that's constantly distracting us with digital noise and shiny objects, keeping us running on a mimetic treadmill of manufactured desires, getting clear about what you want, deep down, is a radical act. Exploring and articulating what matters most, then committing it to writing, is a bit like waking up to your own humanity after a deep slumber. It kicks off a journey of coming home to yourself.

We have the rare opportunity as consumers to do something powerful with our money. We can cast aside impulse and boredom to buy things with intention. We can reward the crazy people who still care about how and where something is made. We can buy something with real value. When we do this we get rewarded twice. We buy something made with passion, determination, decades of knowledge and by doing so we support our community. We also get something of true quality that will last.