great way to feel ‘citizen of the world’

With movement comes friction. The more we move and act, the more friction we encounter. The more friction there is, the more we engage and care. Friction drives our engagement. Friction, in this context, is neither synonymous with anger or conflict, nor is it malfunctioning technology. Friction is an essential ingredient that makes up our humanness and sparks human connection. Friction is thus a lively, intrinsic experience.

from the ‘consumer story’ to the ‘citizen story’

To embed meaning and stories in everything. We extract the purest essence of an idea, value or lesson and then tell it through as many means as possible so it lives on with possibility of endless continuation, in collaboration with the past and future.