Keely Adler

@keelyadler

brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.

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Leaning into the weird doesn’t just mean healing. In fact, weird can actually be used as a form of play to imagine new narratives for self-expression and creativity.

Rebecca Johnson • Drawing Wisdom From the ‘Weird’

weird as a value and

“As technology gets more advanced and more convincing, our idea of a communal reality might genuinely become archaic,” Williams says. “This election has really taught me that we are very much sucked into these worlds that we create on our phone, when the real world is right in front us.”

Mia Sato • Pro-Harris TikTok Felt Safe in an Algorithmic Bubble — Until Election Day - The Verge

don't blame me

For me, that kind of middle space continues to be the next frontier, the next area where more focus is needed. It’s a way of being thoughtfully experimental while in real conversation around what an experiment would imagine differently.

Patrick Tanguay • Conscientious Urban Technology

01 / The Moral Kernel

What is this brand for in the world? What values are non-negotiable? What worldviews drive decisions?

This isn't about "purpose", that's been hollowed out by marketing departments looking for emotional hooks. This is about moral philosophy. The deep beliefs about how the world works, what matters, what's worth defending.

Does

zoe scaman • The Work

Mindless activities in front of screens are what I like to call “being dead while conscious.” These are the most readily available tools that allow us to leave ourselves, which can feel pretty good, or at the very least, pretty necessary. I am not against being dead while conscious. It’s hard to be a human living in a body. Sometimes it helps to be... See more

Medium • This Is How You Rest

We cannot know when the time will be ripe for any particular idea. The task of creators is to keep options alive and open and not to be too constrained by the limitations of a present that may be suddenly transformed—by a depression, war, a dramatic collapse of political trust, or a pandemic.

Geoff Mulgan • Another World Is Possible: How to Reignite Social and Political Imagination

possibility studies

this quote from Jodi Kahn, Neiman Marcus’s vice president of luxury fashion: “Cores, or micro trends, often occur at the intersection of content creation, organic timing, and pop culture, and resonate in a way that encourages engagement, sharing and ultimately shopping.”