Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
Organizations can help cultivate these capabilities by providing workers with the tools and safe spaces to experiment, explore, and envision possible futures. By empowering workers to ask questions about their work, leaders can lean into a more open evolution and disruption of work that values human sustainability and organization-wide co-creation.
... See moreBut it’s only when we sacrifice the certainty of answers, when we take our training wheels off, and when we dare to wander away from the street lamps that breakthroughs happen. If you stick to the familiar, you won’t find the unexpected. Those who get ahead in this century will dance with the great unknown and find danger, rather than comfort, in t
... See morefrom Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life by Ozan Varol
"The future will have enough robots. Brads will stand out by not being one of them." - Adam Morgan
“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
- Innovation begins with inspiration. Positive visions of the future inject people with imagination, which pulls the future forward.
from Peter Thiel’s Religion by perell.com
- Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.
The future isn’t new technology. The future is changed people. Your brand should be placin... See morefrom There Is No Brand Strategy Without a Prediction by Jasmine Bina
“in being dull, we are excluding consumers from being able to participate in the benefits of what we have to offer. And internally, when we're being dull in terms of internal communication, we're excluding our colleagues from the ability to participate and contribute to how we want to be successful, how we want the business to be successful.” From
... See more- Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See morefrom From Brand Strategy to Brand Anarchy
- Often, hope works best alongside tools for proactively tackling future challenges. If our work becomes a catalysing force for people to imagine things they would not have been able to imagine otherwise and act upon that imagination, then that’s powerful, and for me, this is a slow form of critical activism.
from Calling for a More-Than-Human Politics by Medium