Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
To be human is to self-transcend. The person who steps through the looking glass is never the same when they return.
Max Anton Brewer • The Mirror of Language
The core differentiation from brand strategy to brand universe strategy is beginning the branding exercise with the understanding that (1) there is a core brand message, idea, or offering your brand is attempting to communicate and (2) beyond the purchase, you desire to leave a lasting creative, identity-based, aspiration-focused, or context-based... See more
Nikita Walia • this is your brand with a universe
If our kids films are teaching our youngest generations to be suspect of technology and its leaders, that’s going to shape how they allow it to be in the world.
Jasmine Bina • Five Ideas for Rethinking the World
33% of Gen Z gamers would like to see brands provide virtual stores for browsing and buying products in the metaverse, while 30% would like to see brands selling skins and apparel for their avatars.
Business Wire • Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
something critical is missing from its voice: a certain sense of connection. At its core, writing is about creating intimacy between writer and reader. It’s a relational act, not a one-sided performance, and its power is in the exchange of ideas. It’s the closest we can get to inhabiting the mind of another human, the closest to escaping our own
... See moreLaura Hartenberger • What AI Teaches Us About Good Writing
The stuckness doesn’t just apply to arguments about guns. It applies to our sclerotic politics more broadly: the overlapping crises from climate inaction, the constant bungling of our pandemic response, and the seemingly successful attempt to roll back abortion rights. The stuckness isn’t part of a debate about how to move forward. It is, instead,... See more
Charlie Warzel • How The Internet Is Like A Dying Star
If massive amounts of data and computational power are being employed to guide or constrain our decisions, then how much can we trust the authenticity of our choices, and how can we trust each other?
José Marichal • Trust an algorithm, or trust your neighbor?
As a strategist your mind is (hopefully) wired for curiosity, elastic in its ability to adapt and voracious in its appetite for learning and discovery. You will also be a natural at digging down to identify the real problem hiding behind the perceived one and you’ll be able to explore far and wide, when it comes to seeking out unexpected but... See more
Zoe • The Magpie Mind
Futurism and