Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Leaning into the weird doesn’t just mean healing. In fact, weird can actually be used as a form of play to imagine new narratives for self-expression and creativity.
weird as a value and
“As technology gets more advanced and more convincing, our idea of a communal reality might genuinely become archaic,” Williams says. “This election has really taught me that we are very much sucked into these worlds that we create on our phone, when the real world is right in front us.”
01 / The Moral Kernel
What is this brand for in the world? What values are non-negotiable? What worldviews drive decisions?
This isn't about "purpose", that's been hollowed out by marketing departments looking for emotional hooks. This is about moral philosophy. The deep beliefs about how the world works, what matters, what's worth defending.
Does
... See moreWe cannot know when the time will be ripe for any particular idea. The task of creators is to keep options alive and open and not to be too constrained by the limitations of a present that may be suddenly transformed—by a depression, war, a dramatic collapse of political trust, or a pandemic.
this quote from Jodi Kahn, Neiman Marcus’s vice president of luxury fashion: “Cores, or micro trends, often occur at the intersection of content creation, organic timing, and pop culture, and resonate in a way that encourages engagement, sharing and ultimately shopping.”
semiotic resistance
It really isn't normal for points and leaderboards and achievements to be attached to everything we do.