Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u

"Isn’t it telling that in modern usage the realist has become synonymous with the cynic–for someone with a pessimistic outlook? In truth, it’s the cynic who’s out of touch." (from "Humankind: A Hopeful History" by Rutger Bregman, Erica Moore, Elizabeth Manton)

Rutger Brenan says: “You may be dismissed as gullible and naive at first. But remember, what’s naive today may be common sense tomorrow. It’s time for a new realism. It’s time for a new view of humankind.”

"“To be aware of . . . the market of competing dreams is quite important, when we think about what kind of a new story . . . we should be able to tell,” says Indra Adnan, of the political platform Alternative UK. Indeed, we must urgently transition from our current provincial, chauvinistic, and hierarchical nightmare to a planetary vision of human

“I used to tell this story, about my theory of fucks. The theory goes like so: you are born with so many fucks to give. However many you’ve got is all there is; they are like eggs, that way. Some of us are born with quite a lot, some with less, but none of us knows how many we have. […]

I still tell this story but I’ve changed it somewhat. Like most

"Would diagnosis matter so much in a world where all people and patients had more power – one where we did not have to constantly prove ourselves to employers, to medical professionals and to the benefits system to get our fundamental needs met? A system of social organisation in which healthcare and other healing processes centred informed consent

When an Autistic person is not given resources or access to self-knowledge, and when they’re told their stigmatized traits are just signs that they’re a disruptive, overly sensitive, or annoying kid, they have no choice but to develop a neurotypical façade. Maintaining that neurotypical mask feels deeply inauthentic and it’s extremely exhausting to

A Brand World is an expression of the brand’s living strategy that comes to life through cultural products and experiences. It's a dynamic and immersive ecosystem where a brand's vision, values, and identity are brought to life in many ways. This world is not static; it is continuously evolving, driven by how the brand unites with the evolving cult

The most powerful brands don't just deliver solutions; they inspire us to see the world differently. These brands, on the cutting edge of culture, craft immersive experiences that meet aspirational needs and introduce new ideas about the world. They get there by creating expansive narratives that leverage a wide range of tools and mediums. (ZJ)

When brands welcome people in instead of chasing them down, they begin to build worlds that audiences want. These worlds can grow and connect with bigger ideas, and be inviting, engaging, and transformative in expansive and brand new ways. (ZJ)