Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
There’s a lot of alienation; a lot of disaster porn. We need grieving rituals so we can go through our despair together, so we can face the losses we know are coming.
Andrew Boyd • I Want a Better Catastrophe: Navigating the Climate Crisis with Grief, Hope, and Gallows Humor
before the advent of electronic communication, the regulation of information was partly a function of our being bodies in place. Immediacy was structured by place rather than time.
L. M. Sacasas • From Common Sense to Bespoke Realities
the success of packaging up a cultural product with its most committed community front-of-mind, being outside and touching people, offering exclusive artifacts and experiences to them, and letting them do the rest to interpret and build your brand energy for you.
Grace Gordon • How to Build Brand Energy
Strategy isn't just how a brand shows up. It's how a brand makes sense of the world, and itself.
We've long treated strategy as a communications tool. A prelude to creative. A pretext for messaging.
But that's far too narrow.
Strategy isn't surface logic. It's deep code. It shapes what the brand believes, how it behaves, what it pays attention to, and
... See morezoe scaman • The Work
Brands that build robust Brand Universes are first movers and always have one foot in the now, the other into the future. They welcome both horizontal and vertical expansion and think big. They’ve built the foundations of their brand so strong, know themselves so well, that venturing into uncharted territory isn’t perceived as a risk, but serves as... See more
Christopher Morency • What Even Is a Brand Universe?
I think of going for a walk with Typo as him checking his social media. It’s very much like when I’m scrolling through Instagram or Twitter and seeing what my friends are up to. He does this on a walk. He checks out what all the neighborhood dogs are like, what they’re doing, where they’ve been. It’s a deeply social activity for him.
ed yong • What Counts as Seeing
It is designed to be an antidote to fatalism—to remind us that other worlds are possible.