Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.

one way to manifest positive externalities is to consider the success of others as your own.
Many of us have clear visions of what kind of world we don’t want to live in, but are struggling to imagine the kind of world we would live in - let alone how to build that world. We need new narratives to illuminate what’s broken in our society and hands-on solutions for a more sustainable, equal and resilient world.
narrative change and
Polycrisis and how we survive _this_
antidote/counterpoint to packy magic piece
Radical Curiosity is what allows us to experience the joy and the wonder of bringing absurd impossibilities to fruition.
04 / The Response Protocols
How does the brand behave in live environments? Crisis? Cultural moments? How does it show up - with what tone, pace, posture?
This is behavioural programming. Not what the brand says, but how it acts when the unexpected happens.
Does it respond quickly or slowly? Does it lead or follow? Does it explain or stay silent?
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