Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
I always feel very curmudgeonly saying this, but I think that mid-to-late Millennials and very young Gen Xers are this weird straddle generation. Like, one of my earliest memories is playing with a working rotary phone my parents had in the kitchen of our house. But, also, I was online for the first time at like 7 or 8 and very much was raised... See more
The Atlantic • How to Leave an Internet That’s Always in Crisis
Strategy isn't just how a brand shows up. It's how a brand makes sense of the world, and itself.
We've long treated strategy as a communications tool. A prelude to creative. A pretext for messaging.
But that's far too narrow.
Strategy isn't surface logic. It's deep code. It shapes what the brand believes, how it behaves, what it pays attention to, and
... See morezoe scaman • The Work
the online trend that links all of these disparate digi subcultures together: namecore, AKA the internet’s insatiable appetite for naming things.
Olive Pometsey • Namecore is the trend that unifies all trends
I want to be realistic about how the mind works today, which is on multiple streams. And this situation isn’t going to change. We can set up full attention as an ideal, but our digital devices are producing a different way of attending.
Dirt • Dirt: Disordered Attention
The art of prompting is pre-scientific. It deals with the imaginal, the subliminal, the “collective unconscious” of billions of minds speaking as one. It requires precision of language and intent, and it produces miracles. There is a word for such a practice: magic.
Max Anton Brewer • The Mirror of Language
Challengers understand the importance of courting people who share the same points of view that they do. Time after time, we see that the most potent Challenger strategies are those that are built with a clear aspirational mindset of who their consumer is. This group might not represent the volume, but they appeal to a mindset the consumer wants to
... See moreeatbigfish. • Fear Indifference Not Rejection
Embodied sense-making isn't "soft." It's often sharper. Faster. More culturally fluent than a 50-slide deck of abstractions. Because when you can feel the dissonance, you don't need another round of data. When you can sense the signal, you don't have to wait for the insight to calcify. The best strategists aren't just clever. They're tuned in.
zoe scaman • The Work
Marshall McLuhan wrote that every new technology was an extension of the human body but also an amputation of the same function from the body itself, and computers’ ability to furnish us with a second brain implies that our first brains have correspondingly atrophied.
Drew Austin • #187: A Rainbow in Curved Air
We like to imagine that it’s possible for life to be one eternal summer and that we have uniquely failed to achieve that for ourselves. We dream of an equatorial habitat, forever close to the sun, an endless, unvarying high season. But life’s not like that.