Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
ultimately how this is going to evolve in a lot of ways for brands is that this is almost going to seem for a lot of them like the next generation of social media.
Dean Takahashi • Craig Donato interview: How Roblox navigates brands, UGC, and the metaverse
I like the notion that in the struggle to create something—to bring to fruition a project, a work of art, a company, whatever— sometimes the best strategy is slowness.
are.na • On Motivation
Certain types of media are ideal for stadiums that have influencers at the heart of their activity, and some media forms are better suited to decentralised institutions with many contributors: a megaphone is not a great tool for having everyone’s voice heard, podcasts are not interactive formats, and video-essays are (currently) not produced
... See morePortable Multiplayer Miniverses • Modular and Portable Multiplayer Miniverses
we must continue and double down on our efforts to bring overlooked and underrepresented voices to the room where infrastructure is being built to ensure it accounts for diverse perspectives. We also must listen and understand where the hesitations lie in order to address them in a substantial manner that lays the groundwork on which to establish... See more
Google Tag Manager (noscript) • We must prioritize trust in digital infrastructure
Today, surrealism, our “super reality” according to artistic leader André Breton, is our coping mechanism. collective “fuck it.” Fighting absurdity with absurdity.
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
“It’s become accepted that we can exist in isolation from other people and our physical environments,” he continues, “even though both are fundamental to our quality of life as human beings.”
Eloise Hendy • Home is where the heart is, according to young people
Future of Fandom and
The correct response to uncertainty is mythmaking. It always was. Not punditry, allegory, or mandate, but mythmaking. The creation of stories. We are tuned to do so, right down to our bones. The bewilderment, vivacity, and downright slog of life requires it.
Martin Shaw • Navigating the Mysteries
As Mark Miller put it to us, the brain is not a passive receiver of sensory information. It’s constantly generating predictions about what the world should be, and using sensory input only to correct the errors in those predictions. You are not perceiving the world, you are perceiving your brain’s best guess.