Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
I’ve found that when a marketer describes their favorite brand account, it’s usually out of admiration for their strategy. But when a customer describes their favorite brand account, it’s usually out of practicality. They are learning something. They are being immersed in the brand’s world. They are hearing about sales and product updates. They are
... See moreless globalised (and less nationalised) cultures tend to produce highly localised, more divergent styles
Increase the surface area of the idea — Each release is a chance to help more people see the world the way we see it. They’re opportunities to connect with people by showing them how our ideas can match their needs and fulfill their desires.
In an Idea Lab, people separate ideas from people or teams. Ideas are good and bad on their own merits, and people are good or bad on their own merits. In an Echo Chamber, ideas and the people or teams who support them are inseparable. If someone disagrees with you, they’re an asshole; if they agree with you, they’re A-OK.
While doing the reporting for my book, I read a postmortem from a successful startup founder. They said something along the lines of: “One of the best things that can happen to you is to achieve professional success when you’re young. That way you can learn that it does little to change your happiness.” For better or worse, achieving your goals
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