Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
Because of the limited token model on which they operate, DAOs are forced to rely on implicit and interpersonal mechanics. Human intervention is necessary because there is not enough trusted information captured on-chain about an individual in a DAO.
Ben Dobbrick • The Otters go Soulbound
They were selling processed sauces in jars, but to my mind something bigger was being sold: a reality in which a mundane routine could spontaneously give way to a goofy public party.
They were selling freedom. And I’m still buying it.
Shane O’Neill • The Joy of Letting Loose
context building will play a critical role in the foreseeable future for any organization but it’ll be absolutely paramount to those organizations who aren’t physically co-located.
Leonardo Federico • Context over control: the future of remote work
Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”
Pamela Pavliscak • Ghost in the machine
Creating a sense of wonder is becoming ever-more important for brands looking to help move consumers and create deeper connections. As this shift gathers steam, brands should be looking towards fictional worlds and immersive environments for inspiration.
As real life becomes less attractive, with consumers having to navigate uncertainties around the... See more
As real life becomes less attractive, with consumers having to navigate uncertainties around the... See more
Petah Marian • Myth making and wonder - the new brand experience
Squads are a collective redefinition of value.