Producer turned marketer, mom of two, wife, breakfast fan, sports person
Web3 presents the opportunity to build an entirely new internet — indeed, entire new economies — from scratch. The question then becomes: What kind of internet should we be creating?
According to previous research that empirically and neurologically links visual and cognitive attention9–13, as virtual communicators narrow their visual scope to the shared environment of a screen, their cognitive focus narrows in turn.
We’ve seen tectonic shifts in the advertising world: customer acquisition costs for brands are getting prohibitively expensive, forcing brands to consider alternatives to the Google-Facebook duopoly.
Web3 offers the opportunity for a meaningful course correction — a chance to reimagine the internet and build new platforms from first principles. But in order to do that, we need to agree on what those principles should be, and why.