Kat Fergerson

We’ve seen tectonic shifts in the advertising world: customer acquisition costs for brands are getting prohibitively expensive, forcing brands to consider alternatives to the Google-Facebook duopoly.

 Respect means supporting kids as they identify and pursue their own goals.

Trust means believing kids can figure things out for themselves.

Money entering a market boosts returns and reduces volatility, leading to very strong (realized) performance. This attracts more money, which improves performance even more. A positive feedback loop ensues.

Weekly spending at selected brands jumps up by 40% and stays persistently high for 3 to  6 months. In terms of USD, eligible spending averages 56 USD per week so this corresponds to  approximately a 23 USD increase in spending per week.