Now, standing at the precipice of a new era, we should ask ourselves: Is Web3 actually democratizing opportunity? And if not, how can we better design platforms and governance systems to promote fairness?
Much of the growth in influencer marketing—and much of the remaining opportunity—comes not from the bold-faced names, but from the content creators with 10K, 1K, or even 500 followers. The lines between content and commerce are continuing to blur.
Weekly spending at selected brands jumps up by 40% and stays persistently high for 3 to 6 months. In terms of USD, eligible spending averages 56 USD per week so this corresponds to approximately a 23 USD increase in spending per week.
Web3 presents the opportunity to build an entirely new internet — indeed, entire new economies — from scratch. The question then becomes: What kind of internet should we be creating?