We’ve seen tectonic shifts in the advertising world: customer acquisition costs for brands are getting prohibitively expensive, forcing brands to consider alternatives to the Google-Facebook duopoly.
Web3 offers the opportunity for a meaningful course correction — a chance to reimagine the internet and build new platforms from first principles. But in order to do that, we need to agree on what those principles should be, and why.
Hyman Minsky was a 20th-century economist whose ‘financial instability hypothesis’ is probably the best-known explanation for the boom and bust cycles that characterize public financial markets.