Producer turned marketer, mom of two, wife, breakfast fan, sports person
Weekly spending at selected brands jumps up by 40% and stays persistently high for 3 to 6 months. In terms of USD, eligible spending averages 56 USD per week so this corresponds to approximately a 23 USD increase in spending per week.
Web3 presents the opportunity to build an entirely new internet — indeed, entire new economies — from scratch. The question then becomes: What kind of internet should we be creating?
We’ve seen tectonic shifts in the advertising world: customer acquisition costs for brands are getting prohibitively expensive, forcing brands to consider alternatives to the Google-Facebook duopoly.
Web3 offers the opportunity for a meaningful course correction — a chance to reimagine the internet and build new platforms from first principles. But in order to do that, we need to agree on what those principles should be, and why.