Kat Fergerson
@katfergerson
Producer turned marketer, mom of two, wife, breakfast fan, sports person
Kat Fergerson
Every company is a media company
A few predictions on why they should think like content creators and how the companies that get this right will thrive in this market:
nametwitter.com
Something super impressive I got shown today, how you can increase reading speed by playing on font weight:
Money entering a market boosts returns and reduces volatility, leading to very strong (realized) performance. This attracts more money, which improves performance even more. A positive feedback loop ensues.
Abraham Thomas • Minsky Moments in Venture Capital
Much of the growth in influencer marketing—and much of the remaining opportunity—comes not from the bold-faced names, but from the content creators with 10K, 1K, or even 500 followers. The lines between content and commerce are continuing to blur.
Rex Woodbury • Influencer Marketing 2.0 🤳
Now, standing at the precipice of a new era, we should ask ourselves: Is Web3 actually democratizing opportunity? And if not, how can we better design platforms and governance systems to promote fairness?
Harvard Business Review • Web3 Is Our Chance to Make a Better Internet
Hire Runner
hirerunner.co