Producer turned marketer, mom of two, wife, breakfast fan, sports person
According to previous research that empirically and neurologically links visual and cognitive attention9–13, as virtual communicators narrow their visual scope to the shared environment of a screen, their cognitive focus narrows in turn.
We’ve seen tectonic shifts in the advertising world: customer acquisition costs for brands are getting prohibitively expensive, forcing brands to consider alternatives to the Google-Facebook duopoly.
Hyman Minsky was a 20th-century economist whose ‘financial instability hypothesis’ is probably the best-known explanation for the boom and bust cycles that characterize public financial markets.
Every company is a media company
A few predictions on why they should think like content creators and how the companies that get this right will thrive in this market: