Kassen Qian

4. Strategic Partnering - Company is experiencing rocketship growth, and you're looking to bolster your moat with product bets while designing an organization that will sustain your growth. Your CPO will help set and reinforce that culture for your product organization.Your CPO will take your moonshot vision and lay out the 5 year plan to it,... See more

1. Know Your Team's Dunbar Number : Building real relationships both broadly and deeply within the company while not overextending. Engineers should have a keen and current understanding of not only what the work is, but also the decisions behind each product feature. Context is king for cross-functional teams.

Most PR/FAQs are rejected, and the ones that pass often generate further questions that need to be answered. This is a feature, not a bug. Spending time up front to think through all the details of a product preserves your company's resources to build products that will yield the highest impact for customers and the business.

Good product managers think in terms of delivering superior value to the market place during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get very confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity.

Side benefit of this method: by forcing multiple iterations on a PR/FAQ, you implicitly gain the approval of everyone who reviews it, demands iterations on it, and subsequently approves it. This then means that when a product passes the PR/FAQ process but subsequently fails in the market, people are more likely to take collective responsibility.